51+ Fascinating Voice Search Statistics & Trends in 2023

If you were looking to find the best voice search statistics and trends in 2023, consider your search complete because we have compiled the most important stats and facts about the topic at hand.

Voice search is one of the most popular methods of searching for something online, and when you think about our fast-paced society, this really comes as no surprise. Voice search will continue to gain more and more users within the next 5 years.

Chances are that you’re a voice search user yourself, and that means that you already know just how easy this service can be in helping you find all the relevant information you are looking for.

Voice searching is fast and efficient, and more and more companies are trying to come up with products and services that have this service included in order to tailor to a wider audience. 

General Voice Search Statistics

In order to identify current and future voice search trends, we need to have a deep look into all the relevant voice search statistics of the moment. 

Over 50% of all smartphone users will use voice technology on their devices.

This means that voice search is already popular for more than half of the entire smartphone user pool. 

Approximately 27% of the total online global population uses voice search on mobile devices.

That’s close to a quarter of the world’s Internet users, and the numbers are only getting higher.

More than 120 million people in the United States use voice search.

This amounts to approximately 33% of the country’s population, which means that the numbers are up from just 9.5% in 2018 and 28% in 2019. 

Over 50% of smartphone users applied voice search technology in 2020.

And for 2021, the numbers have reached approximately 70% of all smartphone users. 

More than 30% of all browsing journeys in 2020 have included a voice search.

This means that roughly 1 out of every 3 Internet users are actively using voice search while they’re browsing websites. 

Approximately 50% of all adults have used voice search during the past year.

The numbers have doubled from 25% in 2018. 

76 million smart speakers were sold in the United States in 2020.

Compared to “just” 34 million smart speakers in 2018 and 36 million smart speakers in 2019.

48% is the CAGR (Compound Annual Growth Rate) for smart speakers in the United States.

This growth covers the period from 2018 to 2023.

33% of US citizens use voice search features regularly.

That amounts to approximately 109 million people.  

7 out of 10 people prefer voice search over regular typing.

It just proves how accustomed we’ve become to comfort when it comes to technology. 

75% of all households in the United States will own at least one smart speaker in 2022.

Basically, 3 out of 4 Americans will use smart speakers this year. 

Approximately 30% of all web browsing in 2021 was conducted via voice search.

That’s extremely impressive, especially if this trend will continue to sustain itself in 2023.

1 out of every 3 web searches will be screenless in 2023.

Around 33% of all the web searches conducted on Google and Bing will be voice-activated and completed without the need for screens. 

Close to 48% of all digital consumers choose to use voice technology for general search queries.

We’re approaching the 50% mark at a very rapid pace.

More than 110 languages are supported by Google’s speech recognition services.

In the next couple of years, Google plans on covering the vast majority of the world’s most popular languages. 

English is the no. 1 language used on Google voice recognition.

This comes as no surprise, as English has the best accuracy for all smart speakers today.  

It took 4.6 seconds to load a voice search result page in 2021.

Google, Alexa, and Apple are all working on getting even faster loading times in 2023.

The average page takes 8.8 seconds to load.

Which makes voice search results all the more appealing to Internet users. 

Approximately 29% of digital users leverage voice assistants to ask quick questions.

This is becoming more and more of a daily habit for the large majority of Internet users. 

35% of people check weather news and updates via their voice assistants.

As opposed to just 15% who still choose to do it by checking weather websites. 

How Often Do People Use Voice Search?

Over 50% of smart speaker owners use voice search on a daily basis.

Voice search is proving itself to be faster than traditional typing and, in some cases, even more relevant. 

Men use voice search more often than women.

It seems that voice search technology is more popular among the male demographic. 

66% of male smartphone users choose voice search services.

In contrast, only 55% of female smartphone users prefer using voice search instead of typing.

Approximately 76% of smart speaker owners use local voice search weekly.

And 46% of smart speaker owners use voice search every day. 

What Can You Do With Voice Search?

You can use voice search to find out all the latest information and news circulating around the globe. You can use it for weather updates, for queries about local businesses and restaurants, and almost anything else you can imagine.

52% of voice search users choose to use their voice-enabled tech a few times a day. 

Gaining such traction among Internet users, it comes as no surprise that more and more companies are focusing on voice search technology and development. 

Approximately 77% of all adults living in the United States have started using voice search more often since the COVID-19 outbreak.

Rounding up the numbers, that means that 8 out of every 10 American adults are using some form of voice search technology.

36% of all American adults started using voice search for entertainment purposes.

Very rapidly, they also added other activities to their voice search queries, like finding out opening hours for a restaurant or the address of a local business.

45% of Americans aged 18 or older would prefer having voice interactive features on their favorite apps. 

Yet again, we’re seeing close to half of the entire adult population of the United States wanting more voice search integrated features in their apps.

7.1% of the same demographic group has no interest in voice search technology being integrated into their apps.

While another 17.8% are leaning against this type of integration.

Roughly 30%  of US adults are not sure about having more voice search integration on their devices.

This category will most likely be converted into active voice search users within the next 5 years.

71% of all people who own wearable devices will start performing more voice searches in 2023.

Yet another testimony to how big the voice search sector will become this year. 

64% of tablet owners will start performing more voice searches in 2023.

The more voice searches being conducted per device, the better this service will be calibrated.

63% of smart speaker owners will also conduct more voice searches in 2023.

2023 will witness a huge influx of new voice search users. 

Where Do People Search From?

52% of smart speaker owners keep their devices in the living room.

Or in the most common room of their home.

Approximately 25% of voice search technology users keep their smart speakers in their bedrooms.

That amounts to 1 out of every 4 smart speaker owners.

Only 22% of smart speaker owners keep their devices in the kitchen.

Most of these people use voice search for cooking recipes or as a radio. 

73% of digital users, on average, will use voice assistants in their cars in 2023.

Making voice searching almost as popular as playing the radio while you’re driving. 

Around 49% of all drivers use voice assistants in cars as of 2021.

While the numbers will very rapidly reach 73% in early 2023 since drivers are able to book appointments without taking their eyes off the road.

3 out of every 5 smart speaker users want to have an integrated voice-based device in their car, home, and on their mobile device.

This very interesting voice search statistic shows just how common the service will be in the next decade. 

53% of drivers use their voice assistants in their cars because they see it as more useful than in their homes.

Chances are that voice search user will have some sort of voice assistant both in their cars as well as in their homes.

Close to 62% of all voice technology consumers want an integrated voice service across their car, home, and mobile phone.

This means that people will rely even more on voice searching in the future, especially if it will be available for them wherever they are. 

43% of all people use voice search at home.

This is the place where most people set up a smart speaker. 

36% of voice technology users have some form of voice assistant in their cars.

While 19% only use voice search while they’re walking or while they’re in transit.

When Do People Do It?

38% of all American smart speaker users choose to use their voice assistants when they’re relaxing at home.

That’s close to 4 out of every 10 American households in 2021.

Roughly 21% of Americans choose to use voice search while they’re walking.

Usually, people use voice search to get directions to a restaurant, cafe, or local business or to find out some random information while in transit. 

20% of voice search users prefer to go to their voice assistant while working.

This makes it easier to find out some useful information without detaching yourself from your work.

Only 17% of people use voice search while in bed.

Most of the time, these voice searches relate to the current weather or the latest local and global news. 

What Do People Search For?

70% of all smart speaker searches relate to music.

Which makes music the most popular and most searched for topic on smart speakers worldwide. 

64% of people use their voice search assistants to look up the weather.

Weather updates are the second most popular thing when it comes to voice search statistics. 

53% of all voice search users choose to ask fun questions.

Roughly half of all users go to their smart speakers strictly for fun and games.

47% of voice searches use their devices to conduct online searches and research.

And this percentage will most definitely increase in 2023.

46% of all people use voice search to keep up with the latest news.

This is also one of the first purposes for which voice assistants were initially developed.

34% of people use voice search to get directions.

And in a very short period of time, this feature will become one of the most popular when it goes down to what people use voice search for. 

Why Do People Use Voice Search?

Around 85% of people will use voice search to play music and ask for directions.

These are the latest estimates for the year 2023 when it comes to digital voice assistants. 

78% of people will have an integrated voice system to use at home.

With voice search getting more popular by the day, it’s no wonder that people want to incorporate this service into their homes.

In 2023, at least 74% of smart speaker owners will use their device to book an appointment.

We’re getting very close to 8 out of every 10 people who will be booking appointments via voice search technology.

62% of active voice searchers will make a purchase using voice technology.

That’s more than 6 out of every 10 people who turn into a brand’s clients via voice search. 

72% of all voice search users will be placing an order via voice search technology.

Voice assistants will become a very important tool in retail and sales in the very near future. 

56% of smart speaker owners would prefer a higher degree of personalization from their voice assistant.

If we’ve learned anything from dystopian novels, slowly but steadily, we’ll be letting machines influence our lives even more than today.

63% of Internet users want their voice assistant to understand their personality. 

Thus adapting their search results to their lifestyle and preferences. 

Approximately 60% of all voice searchers want to give their device a name.

Once again, it just proves to show you just how close people are getting to their voice assistants.

58% of users want to define their device’s personality.

This leads to forming a stronger and more personal bond with their smart speaker.

30% of people use their voice assistant to get faster results.

If you take into account the time it takes the average user to type and read the search result, voice searching seems to be a lot faster.

24% of people prefer voice search when they encounter difficulty in typing on some devices.

That’s close to a quarter of all Internet users in 2021.

22% of all digital users choose smart speakers for fun purposes.

This can be anything from asking funny questions or requesting entertaining activities, like games and jokes. 

Only 12% of people use voice search to avoid confusing menus.

Basically, when you don’t understand a dish or an ingredient, it’s easier and faster to use voice search to find out what you can order. 

60% of all voice searches are done when people have their hands busy.

Making voice search a vital tool when working, cooking, running, or driving. 

Close to 72% of people have stated that voice searching has become a daily activity for them.

Once you get used to asking questions and receiving answers in a matter of seconds, it’s hard to go back to typing.  

Who Uses Voice Search 

We’ve covered a few statistics and relevant information about the voice search industry, but who are the people that use this service the most? Where do they live, and to which age group does they belong?

132 million people used voice search in the United States in 2021.

That’s very impressive, considering that the country’s total population amounts to approximately 329.5 million people. 

58% of smart speaker owners in the United States make $75,000 per annum or more.

Roughly 60% of these people belong to the male demographic. 

Over 50% of all smart speaker owners have a bachelor’s degree or higher.

Which makes owning voice technology devices a staple of the higher educated demographic, at least until now. 

44.2% of all Internet users in the United States use voice search technology.

And these numbers will continue to reach record-highs each year until 2025.

Voice Search Users by Age

52% of all 18-34-year olds have already started using voice search technology.

More than half of the demographic, which is considered to be the most economically-active worldwide, uses voice searching. 

35% of adults living in the United States use voice search for news updates.

While 50% of all smart speaker users aged between 18 and 34 years use it for news and other types of information.

18 to 36 years is the main demographic, by age, of American smart speaker owners.

The numbers apply for 2021, and judging by the latest voice search statistics, 2023 will see a huge increase in the number of smart speaker sales.

Approximately 41% of smart speakers belong to millennials or the younger age group.

The Gen X demographic (meaning people aged between 37 to 52 years) only amount to 34% of the entire smart speaker owner market share.

17.6% of all smart speaker owners are 53 years of age or older.

The younger demographic will quickly take over voice search technology by the end of 2023.

51.3% of all digital consumers belonging to the 30-44 age group use voice assistants at least once a day.

Meaning that voice technology is already a big part of their lives.

People aged between 30 and 44 are closely followed by 60-year-olds when it comes to the frequency of using voice technology.

The 60+ years age group is considered one of the main categories that adopted voice technology from its early stages.

61% of voice assistant users aged between 25 to 64 years will use voice search even more in 2023.

This is largely due to the constant improvements made by all voice assistants available on the market today.

57% of digital users aged between 18 to 24 years will also increase their voice search usage. 

Meaning that almost all age groups plan on relying more on voice technology in the next decade. 

80.5% of all smart speaker owners aged between 18 and 29 years have used voice search on their smartphones at least once.

Which makes up for more than 8 out of every 10 smartphone users from the younger demographic.

74.7% of all voice technology users aged between 30 and 44 years have used their smartphone’s voice assistant at least once in 2021.

The numbers are getting more and more impressive with each passing year. 

People aged between 40 and 60 years have a 68.8% rate when it comes to using voice assistants.

In addition, the 60+ years demographic also has a 60% trial rate when it comes to smartphone voice assistants.

People aged 60 or higher have the highest Siri adoption rate on smartphone.

This also means that Apple has one of the biggest market shares within this age group.  

47.3% of digital users aged 60 or higher have adopted Siri.

In contrast with only 19.1% of the same age group who have adopted Google Assistant.

31.8% is the adoption rate for Google Assistant among the 30 to 44 years age group.

It’s the highest adoption rate for any voice assistant among this specific age group.

70.4% of all voice technology users aged 60 years or older have an Amazon smart speaker.

Which makes Amazon the most popular choice in voice technology speakers for the older segment of the population. 

Amazon Echo voice assistant is the most popular among people aged 45 or older.

65.2% is Amazon’s share within this specific demographic. 

55.8% of users aged between 18 to 29 years have chosen Amazon smart speakers.

While 53.6% of people within the 30-44 years age group have also reported owning an Amazon smart speaker. 

Internet users aged between 30 to 44 years prefer Google Home devices.

31.7% of this targeted age group chooses Googe’s voice technology above anything else. 

Voice Search Users by Gender

53% of men who use desktops/laptops use voice search.

As opposed to only 30% of women who browse the Internet from their desktop/laptop.

49% of male tablet users prefer voice search.

And only 31% of women use voice search on their tablets.

46% of male users prefer voice search on their smart speakers.

While just about 26% of all women choose voice searching on the same device. 

Voice Search Users by Geography

1 in 6 Americans owned and used a smart speaker in 2018.

By 2021, those numbers have almost tripled. 

1 of every 4 American homes had a smart speaker in 2018.

These numbers have since doubled, and they apply to homes with a WiFi Internet connection. 

RegionAny deviceMobilePC/laptop Tablet
APAC (Asia-Pacific Region)49%36%17%6%
Europe    27%20%9%4%
Latin America39%30%15%5%
Middle East & Africa36%28% 12%4%
North America35%27%10%6%

Top Brands Offering Voice Search Assistance?

If you made it so far down the article, this means that you’re also interested in finding out the top brands that offer voice search assistance. 

These are the stats that will help you make the best decision possible if you’ll ever consider using voice search as a service.

Amazon Alexa

Amazon Alex is, without a doubt, the best voice search assistant when it comes down to device compatibility.

What we liked:

  • It’s highly intelligent
  • It comes with smart home support
  • It’s easy to use for shopping

What we didn’t like:

  • It offers inaccurate answers sometimes 
  • It has no mobile experience (yet)

Google Assistant

When you think about the best voice assistant to respond to your questions, look no further than Google’s Assistant.

What we liked:

  • Very accurate  
  • It’s constantly improving its range of capabilities
  • The best Google compatibility (no surprise here!)

What we didn’t like:

  • It’s only the second-best when it comes to overall device compatibility

Apple Siri

Siri is the most popular voice assistant in the world. Since its launch, Siri has become a cult figure throughout the younger generation, appearing in movies and cartoons worldwide. 

What we liked:

  • Pristine Apple integration (of course!)
  • It’s compatible with HomeKit 
  • It offers language support

What we didn’t like:

  • Pretty limited in terms of voice applications
  • Pretty limited device control

What is the Best Voice Assistant?

Based on your needs, lifestyle, and daily activities, one voice assistant could prove to serve you better than the other. Let’s see which one works best for you! 

Siri is the world’s most popular voice assistant, with 36% of the market share.

Which makes Apple the leading player in this sector.

Approximately 400 million devices around the world now support Google Assistant.

That’s more than the entire population of the United States. 

81% is the accuracy of Google Home.

This statistic applies to voice search answers. 

64% is the accuracy of Amazon Echo when it comes to providing voice search results.

While Harman Kardon Invoke has a 57% accuracy, and Apple HomePod has a 52.3% accuracy on the same topic. 

1.8 billion people used virtual assistants in 2021.

Roughly 31% of all people around the planet will be using voice technology even more to ease their day-to-day lives.

44.2% of American Internet users are currently using voice search.

Which will make voice technology improve in accuracy even more throughout 2023 and beyond. 

53.1% of all users place high importance on their device being able to understand them.

While for 36.8% of users, the response speed of their voice assistant is the most important thing. 

Google’s voice assistant is now available on more than 1 billion devices around the world.

That’s extremely impressive if you consider that the world’s total population is approximately 8 billion people. 

Google Assistant has 500 million active users every month.

Having such a high usage rate, it comes as no surprise that Google Assistant is rapidly taking over the voice search technology sector. 

Siri has 1 billion monthly active users.

Apple is still the top dog when it comes to voice assistants, managing to keep Siri as the most appealing digital “helper”. 

Microsoft Cortana and Baidu DuerOS have over 400+ million installs, each.

More and more big tech companies are focusing on developing and improving their voice assistants. 

Amazon Alexa and Samsung Bixby have over 200+ million and 160+ million installs, respectively, as of 2021.

All trends show that their install numbers will grow significantly. 

Both Apple’s Siri and Google’s Assistant have a market share of 36%.

They are tied in the first place, and 2023 will be a battle for supremacy among voice technology titans. 

Amazon’s Alexa comes in 3rd place with 25% of the market share.

Followed by Microsoft’s Cortana with a 19% global market share.

22% is the average answer match between Google Assistants across devices.

Google Home stats show that Home Hub and Android smartphones match results by a percentage of 66%, while Google Home Mini and Android smartphones have only 0.33% matching results. 

23 words is the average length of voice assistance answers.

Google Mini and Google home have an average of 41 words per answer provided via voice search.  

Google Home Hub and Alexa have an average answer length of just 11 words.

While Siri’s average answer length stands at 15 words. 

6.3% is the rate of unanswered questions by voice assistance across all devices.

This is extremely low, which speaks volumes of this technology’s increasing accuracy.   

35% was the rate of unanswered questions just 3 years ago.

Voice technology has surely come a long way since then. 

Voice Search on Mobiles

Since voice search is starting to be more and more popular on mobile devices, it’s only natural to have a list of statistics regarding this specific niche. 

Mobile Internet users are 3 times more likely to use voice search than traditional desktop or laptop users.

Once again, mobility is proving itself to be a key factor in the massive growth of voice search technology. 

Apple’s devices also account for 45.1% of all smartphone voice assistant users.

It’s no surprise that Siri is also the most popular voice assistant around the globe. 

33.4% of smartphone users take into consideration how much a voice assistant can do.

Which accounts to 1 out of every 3 mobile users who choose voice searching. 

29.9% is Google Assistant’s market share when it comes to mobile users.

Google Assistant is present automatically on all modern Android smartphones, which is a big advantage. 

18.3% of the total voice assistant market share goes to Amazon.

While Samsung Bixby has 6.7% of total smartphone voice assistant users around the globe.

11% is the growth of voice assistant technology for smartphone users between 2018 and 2020.

The growth rate of voice technology is even higher than that of smartphone ownership. 

Voice Shopping Statistics

Voice shopping has become extremely popular, especially since the COVID-19 pandemic took over the world, and here are the numbers to prove it. 

58% of Internet users have found local businesses via voice search.

This stat applies for the year 2021.

46% of all Internet users prefer to use voice search on a daily basis.

Most of these queries are about finding out information about local businesses. 

Approximately 82% of customers around the globe research products and services online via voice search.

This research is conducted before making a purchase. 

40% of digital clients use voice technology to order or buy something on a monthly basis.

That’s close to half of the entire consumer base companies can find online. 

10% of digital clients use voice assistance daily for shopping.

Chances are that these numbers will continue to generate high revenues for retailers around the world. 

Close to 50% of all consumers will never place an online order via voice assistant.

So almost half of the smart speaker owners will never order using this new method. 

43% of all voice-enabled device owners prefer using this technology for online shopping.

And trends show that online shopping via voice command is becoming more and more practical. 

In 2021, 34.7 million American shoppers bought something via voice assistant. 

And the numbers are predicted to grow by a minimum yearly average of 9.3%. 

Approximately 51% of American online shoppers already use voice assistants to help them while purchasing products and services.

They use voice assistance mostly for guidance and research. 

Smart Speakers Statistics

For the past decade, the smart speaker’s sector has witnessed impressive growth in revenue, easing the daily lives of millions of people worldwide. 

Over 20% of searches done on Google’s apps are done via smart speakers.

Which makes Google invest even more in their smart speakers. 

Google plans to cover more than 200 languages by 2027.

Making their smart speakers available in more native languages will prove to be a game changer in the voice technology industry. 

70% of voice searches conducted through smart speakers are done in a natural and informal language.

This means that 7 out of 10 people talk normally, as they would to another person while using their smart speakers. 

95% is Google’s accuracy in English when it comes to smart speakers.

This applies to Google’s devices and their capacity to perform accurate searches and to offer the best results possible.

25.6 million voice-activated speakers were bought in 2021.

This leads us to believe that this market still has a lot of room to grow.  

2021 is the first year when smart speakers have outnumbered tablets worldwide.

Making smart speakers one of the most popular products of the year. 

55% of households around the world will own smart speakers by the end of 2023.

If all predictions are correct, more than 1 in 2 homes will have a smart speaker. 

Only 13% of households around the world had smart speakers in 2018.

Which makes the rise of this industry in just 3 years to be considered extremely surprising and spectacular.  

93% of all digital users are very satisfied with their voice assistants.

More than 9 out of 10 people are very pleased with their smart speakers, which says a lot about these devices. 

Amazon Echo has a 10% penetration of the smart speaker market in the United States.

While Google Home only has 4% at the moment, and Microsoft Cortana just about 2%. 

85% of consumers rely on suggestions made by Amazon Echo while shopping on Amazon.

This really has a huge impact on the entire online shopping sector. 

 87.7 million adults are currently using smart speakers in the United States.

That’s one of the highest percentages out of any country in the world, and it’s extremely important considering that the US is the no. 1 global economy. 

34.4% is the rapidly growing adoption rate for smart speakers in the United States.

It’s one of the biggest and fastest growth rates out of any industry in the country. 

32% is the rise in smart speakers ownership in the United States between 2018 and 2021.

We barely see industries witnessing such huge growths in numbers in a period of just 3 years. 

Close to 68% of all smart speaker users listen to the news on their devices.

This is their main activity when it comes to smart speakers. 

75% of all smart speaker owners search for factual information.

And they also play music, look up the weather, and check out opening hours for local businesses. 

45.5% of all smart speakers are installed in the bedroom.

While most people choose them installed in their living rooms or kitchens. 

In 2018, only 8% of all smart speakers were installed in the bedroom.

In 2019, that percentage grew to 37.6% around the globe. 

Smart speakers installed in the bedroom are 21-25% more likely to play music, podcasts, and radios.

In the end, it’s just a matter of choice and lifestyle.

Bedroom smart speakers are 27% more likely to play the daily news.

In contrast with smart speakers installed in the living room or in other parts of the home. 

46.2% of smart speakers are placed in the living room.

Which makes it the most popular place in the house to install a smart speaker.

41.5% of people say that they would install a smart speaker in the kitchen.

This category probably cooks a lot, and it would use voice technology for recipes. 

13.6% of smart speakers will be installed in the bathroom by the end of 2023.

So people can listen to the news and play music while they’re taking a shower or a hot bath.

11.6% of people want to install a smart speaker in their home office.

This percentage will most likely grow, considering that more people will start working from home.

Only 5.8% of people would install a smart speaker in the dining room.

And just 5.5% would consider installing such a voice-activated device in their garage.

82% of smart speaker owners find their voice assistants to be extremely useful.

Which will make them more popular each year.

65% of smart speaker owners go-to their voice assistants more than 4 times per week.

That’s close to 7 out of every 10 voice technology users worldwide. 

81% of smart speaker users have stated that their devices meet their expectations.

Having such a high satisfaction rate attracts more tech giants to get in on the voice technology market. 

53% of all users around the globe consider it natural to talk to their voice assistants.

So more than half of voice technology users already consider this activity as something normal.

An impressive 41% of smart speaker owners consider that talking to their voice assistant is like talking to a friend.

Once again, we are shown the magnitude in which technology affects our lives.

51% of users aged 55 years or older say that they use smart speakers for fast and efficient answers.

This is extremely helpful, especially if people have a hard time typing.

Voice Search Optimization

We live in the digital age of SEO (Search Engine Optimization), and Voice search optimization is becoming a big part of that. Let’s go over the numbers for 2021 and the years to come.

Roughly 75% of voice search results will rank in the top 3 positions for a particular question on a desktop search.

How Voice Search Is Changing SEO?

Digital marketers have been preparing for a long time for voice search optimization because they are the first to notice this service’s impact on their SEO. This means that in order to have pristine SEO for your platform, you need to constantly adjust your entire strategy in order to include voice search.

95% is the accuracy of Google’s voice search recognition.

This percentage has made more companies place a stronger focus on their voice search services in order to rank higher in Google’s search results.

98% is China’s iFlytek speech recognition system’s accuracy.

iFlytek is able to translate English to Mandarin and the other way around in record time, meaning that voice search SEO will be all the more important in 2023 and beyond. 

They are also working on translating Mandarin to Korean, Japanese, and 22 different Chinese dialects, and their estimates predict a 99% accuracy until 2024.

How to Optimize for Voice Search?

In order to optimize your blog, website, or platform for voice search, here are a couple of things you need to take into account:

  • Use natural language with direct answers.
  • Try to use schema markup and rich snippets to help queries and answers be more easily picked up by search engine crawlers.
  • Voice search is usually used for local searches, so keeping your “Google My Business” listing updated is key for good Voice Search Optimization.
  • Constantly update your website’s content and eliminate duplicate pages, outdated operating hours, and contact forms that don’t work. 
  • Having a high-authority domain and traditional SEO implemented will play an important role in showing up higher in voice search results.

What is the Future of Voice Technology?

Voice search analytics show that voice technology is constantly growing and has done so for the past decade. Since the introduction of Siri back in 2011, voice searching has become a staple of our smartphone using patterns.

Considering that by the end of last year, close to 50% of all searches done online were voice-made, it’s no wonder that tech titans like Amazon, Apple, and Google will continue to invest even more in voice search technology. 

Let’s go over the future trends of voice technology, as seen after analyzing the moves made by some of the world’s biggest tech companies. 

  • Individualized experiences are the top voice technology trend at the moment. Voice technology is getting better at recognizing different voice patterns, and this way, it will be able to offer more personalized information and experiences for each user in part.
  • Touch interaction will be integrated with voice search in the next couple of years in order to form a complete digital experience. Google’s E Ink screen is a testament to what the future of voice technology is starting to look like.
  • Voice push notifications will be the next big thing in this industry. All voice searchers will receive push notifications focused on their previous searches and patterns.  
  • Security-focused voice search is going to be a must in 2023 and beyond. More than 41% of all voice search users are very concerned about their privacy, according to Microsoft, and such a high percentage of users demand a response. In the very near future, voice payments will become even more secure, ensuring that a user’s information and privacy are completely safe and secured.  

What do you think will be the next big thing in voice technology?


Voice search is one of the most popular services offered by Google (and a lot of other digital companies) at the moment, and judging by the stats and figures, this type of AI (Artificial Intelligence) and ML (Machine Learning) service will only continue to get better.

If just a couple of years ago, voice searching was not that common, and most people preferred to type their keywords or search terms on their smartphones or browsers, today, that is no longer the case.

Millennials are the demographic that uses voice search with the highest frequency, managing to rapidly incorporate this service into their lifestyle and online searching habits. Voice search is without a doubt the go-to activity for people in need of finding some quick facts and information.

How often do you use voice search? Have you ever tried Google’s voice search? What about other tech giants that offer the same type of voice searching service? These are all questions for you to answer, just to see where you’re at when it comes to this thriving digital service. 

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