As a business owner, you know that competition is stiff. No matter what industry you’re in, other companies are always vying for your customer’s attention and business. So how do you make sure that your company stands out from the rest?
One key way to do this is through visual content marketing. In today’s visual world, people are more likely to engage with and remember content that is accompanied by images, videos, or other visual elements.
Think about it – when you’re scrolling through your Facebook feed, which posts are you most likely to stop and look at? The ones with just text, or the ones that also have an eye-catching image?
The same principle applies to any other type of content, whether it’s a blog post, an email newsletter, or even a PowerPoint presentation. Adding visual elements will make your content more engaging and memorable.
Here are some facts about visual content marketing that can help your business to stay ahead of the competition.
General Visual Content Marketing Statistics
70% of consumers are more likely to remember audiovisual media.
(Source: 99 firms)
People remember more when they can see and hear things. Marketers should consider that combining those two elements can be a potent tool for marketing content. Although, most of the videos watched on Facebook are without tone.
In 2020, nearly 84% of marketing communication contained visual content.
(Source: 99 firms)
Due to the latest marketing strategies, more and more companies turn their marketing style to visual content. Statistics show that video content on landing pages helps create more conversations.
36.4% of used visual content in 2021 was original graphics.
(Source: Venngage, Wikipedia)
Original graphics are usually illustrations and infographics that are unique art forms. They were the most commonly used visual content in 2021. Graphic design may involve the strategic placement or creation of typography, as is evident in many successful brochures, websites, or book covers.
36,000 visual messages per hour a human eye can interpret.
(Source: Truelist)
“One picture, a thousand words.” Most of the information transmitted to the brain is visual. In other words, the emotions experienced by looking at a scene are created within one-tenth of a second.
People remember only 10% of what they hear.
(Source: Truelist)
From what we can see, people will remember only a smart part of what they hear, but when combined with a relevant image, it will give them an experience of what they heard and saw. Due to that experience, memory will be created with a particular emotion. So that is why marketers tend to put visual content in their marketing plans and push businesses to invest more in visual content marketing.
One-fourth of marketers invest in content marketing to support product releases, and only about 20% of firms invest in branded storytelling to promote their brands.
(Source: HubSpot)
Marketers ensure that great promotions for their products will result in high sales. They believe that, nowadays, visual content marketing is the most effective way to reach new consumers. That is why they try to persuade firms to invest in storytelling to promote the firm’s brand.
Video Marketing Statistics
In 2022, 88% of consumers want to see more videos from brands, which is 3% more than last year.
(Source: Explain Ninja)
People like visual content; they tend to absorb the images presented in visual content, especially in videos of their favored brands. Furthermore, online shops and other companies must place video marketing as a fundamental part of their business.
Around 93% of businesses claim they have acquired new customers due to video posting on their social media profiles.
(Source: Explain Ninja)
Social media has taken its toll on marketing, boosting it on every level. People on social media get all kinds of information, and wisely using social media for marketing video content can help reach potential customers.
74% of respondents claim that videos have a higher return on investment than static images.
(Source: Explain Ninja)
Interaction with videos is much more effective than with static images. Individuals react better to videos than to simple visuals. That is why the majority of enterprises say the ROI is much higher.
80% of marketers state that using videos in their marketing campaigns has increased sales.
(Source: HubSpot)
The numbers show how important nowadays is to incorporate videos as a tool for marketing. To aim for success, a company must have an excellent video marketing strategy.
Facebook falls second to Google in terms of the most popular video platforms.
(Source: HubSpot)
Facebook is a vast platform that offers many possibilities for marketing. Due to its popularity, many marketers post video content on FB pages to achieve new leads. Even job offers are posted on Facebook.
According to a recent study, posting videos in emails increased the click-through rate by 200-300%.
(Source: Insivia)
Ensuring that in your email campaign, a video with certain content is placed can intrigue the receiver and increase the chances for click-through. Marketers have to come up with new and fresh ways to entertain and achieve their purpose, so having compelling video content is one of the first steps.
According to current data, 45.4% of all online users viewed at least one video online in one month.
(Source: Insivia)
Short clips and funny videos are one of the pillars of today’s online interaction. Many brands funnel resources daily to produce captivating content that will earn them free shares. So, while some demographics skip videos, the vast majority will not mind indulging.
Infographic Marketing Statistics
32% of marketers think visuals are their business’s essential content category.
(Source: HubSpot)
Most marketers believe visuals are essential to video marketing and the whole marketing campaign.
Infographics are used 36.6% as the second most used visuals.
(Source: 99 firms)
Used as charts or diagrams, infographics represent visual data or information. Marketers use them to explain their content better and present information about their products or service.
Infographics are 30 times more likely to be read than an entire article.
(Source: 99 firms)
Due to their shorter form, they allow people to get concentrated on the data and evoke interest in the reader. That is why marketers tend to use them and must ensure that the content is straightforward to understand.
Color can enhance attention and boost remembrance to 82% of online consumers.
(Source: 99 firms)
Color has a crucial role in attracting potential customers when used in infographics. They are an essential part of any solid digital marketing strategy. Therefore, they add a level of professionalism and trustworthiness to a product or service.
Content that is in color is 39% more memorable.
(Source: 99 firms)
Sending direct or collateral emails in color will be a great way to make an impression. Otherwise, if you fail to make a great impression on the first attempt, there is a good chance that no one will notice the ad. Furthermore, if the material is memorable, all follow-up calls are simpler to obtain.
55% of people say they like reading colored messages rather than simple ones.
(Source: Visme)
Inserting color into black-and-white information can certainly make people enjoy reading. Colors can affect emotions and enhance experiences. That is why marketers must study the psychological effect of colors on consumers to make a better experience for future satisfied customers.
A 15% increase in productivity is achieved in instructions with visuals.
(Source: Visme)
People mostly skip instructions. No one wants to read more about a certain product, especially when they have to assemble it themselves. So, clever marketers tend to add colors to produce more activity in consumers to read the instructions.
Statistics show that embedding a photo in a Facebook post can increase the audience’s engagement more than twice.
(Source: Truelist)
Images give credibility to the claims and make the post easier to read. Images are more intriguing for people to interact with on social media. When used in the proper context, visuals highlight the takeaway and combine it into a more captivating post.
42% of marketers use visuals in their content on LinkedIn.
(Source: Truelist)
Statistics show how important images on platforms such as LinkedIn are, even for job postings.
Furthermore, sharing content on LinkedIn as an individual or a company can often become viral if the presentation includes a visual aspect.
The Story function on Instagram is used daily by more than 500 million profiles.
(Source: Truelist)
Many customers say that stories on Instagram posted by their brands have piqued their interest. There are a lot of Instagram accounts, and many people share all kinds of things in their stories. Instagram users share a part of their daily lives, from home-cooked food to traveling in exotic locations. Individuals are becoming influencers, and companies promote their products and services through them. Therefore, marketers use Instagram as a marketing platform for visual content to attract potential clients.
Tweets containing an image generate 18% more click-throughs than the ones comprising plain text only.
(Source: Financesonline)
Statistics show that even on Twitter, which is a platform created for sharing written opinions, incorporating an image is a sound strategy. Relevant data confirms that tweets including an image incite more audience engagement than otherwise. That is why a good marketing strategy demands changing the approach from time to time to keep up with the trends.
600 million visual searches per month are done on Pinterest.
(Source: Venturebeat)
Due to the Lens visual search tool, Pinterest searches have gone to 140% year after year since its launch. Users search Pinterest for different ideas, from tattoos to home decor. As we can see, with visual search, people get more accurate prepositions for the thing they are looking for and find it faster.
According to Business Twitter, there has been a 95% increase in viewed videos daily on Twitter over 18 months.
(Source: business.twitter)
There is a significant increase in viewed videos on Twitter. Nowadays, visuals are used on almost every social media platform and are becoming a crucial part of every marketing plan.
88% of marketers will include YouTube as a channel for marketing in their marketing strategy for 2022.
(Source: Wyzowl)
YouTube still remains the most used channel for marketing. Riding that hide tide of popularity, marketers always look for new ways to attract more eyes to their YT corner. Due to the high competition, brands must derive exciting strategies to stay ahead of the curve. This often translates to creating specialized teams for running an effective new YT campaign.
Visual Content Marketing Trends in 2023
Shorter video material will become increasingly popular, with commercials as short as 15 seconds.
(Source: Bloggingwizard)
More and more marketers are creating short-form video content due to the rise in popularity of TikTok and Instagram Reels. Video content is becoming shorter as the industry develops, and advertisers follow this trend.
Almost 25% of marketers invest in video storytelling about their brand.
(Source: Website Planet)
Another trend for 2022 is brand storytelling. Creating a magical story for your brand can enhance customer experience and create emotions that will positively affect your brand.
The key to advertising success is storytelling; learning to tell stories with pictures and videos is crucial to expanding your business.
Of all mobile apps, TikTok has the second highest consumer spending.
(Source: Bloggingwizard)
TikTok is the hottest app right now. Though it is new to the scene, TikTok is a powerful platform for sales due to its video-based content. This shows that short video content can be practical for marketing.
It is predicted that by 2022, more than 90% of organizations will use branded images on their social media channels.
(Source: mblagomarketing)
People love to see more from their brands than plain messages. Using visuals in promoting brand campaigns will help better launch new products.
This helps with brand recognition and establishing a link between businesses and customers.
Live video is 5% of internet video traffic and is projected to account for 17% by 2022.
(Source: BestWriting)
With many people feeling isolated, the need for virtual connection has become more important than ever. Getting on camera and producing live, unedited content for your customers is a fantastic method to demonstrate that you are a real company with a genuine desire to offer great products or services.
Furthermore, it provides your target audience with the opportunity to ask questions, get answers and discover more before making a purchase.
$25.21 billion is the estimated revenue in the augmented and virtual reality market in 2022.
(Source: Statista)
AR and VR markets are expected to have a CAGR of 15.60% in 2022-2027, so market volume will reach $52.05 billion by 2027. It’s the right time for you to think about using virtual and augmented reality content.
Conclusion
Creating compelling content and distributing it on various channels is a difficult task without sacrificing quality in the process. However, since the pandemic began, visual content marketing has played a significant role in helping brands thrive on social media platforms like Facebook, Twitter, and Instagram.
In addition, video ads became a potent tool for companies struggling to break new ground. Similarly, virtual reality (VR) usage has skyrocketed since the pandemic’s outbreak. Such developments resulted in a hard U-turn for reaching the year’s outreach goals.
In conclusion, visual content in any form represents an essential part of a successful marketing strategy in 2023. As of today, there is very little reason to believe that things will change trajectory anytime soon.
FAQs
What percentage of marketing is visual?
64% of marketers in their online campaigns use visuals as their core marketing strategy.
The current marketing trend is centered around visual ads. Because nowadays everyone is searching on their phone 24/7, marketers tend to take advantage of that and share as much content as possible. Videos often turn viral and are shared with many people. Marketers tend to use stock pictures – even if it is surprising for most, that method yields results. Videos are also used frequently in visual marketing plans, but apart from that, marketers use photos, graphics, infographics, logos, and signs.
Do people prefer visual content?
People prefer visual content more than plain lines of text.
The average online user remembers only 10-20 % of the articles they came across recently. Nevertheless, if several related images break up the text, that number rises to around 65%. This is partly because the human brain can process minimal information at a given time. That said, visual content is much more effective than direct lines of text. Generally, people will engage more with visual content on social media. Therefore 40% of online users will respond better to visuals than simple sentences. In fact, tweets with images get 150% more retweets than those without images. Moreover, Facebook posts with images generate 2.3 times more engagement than those without images.
In addition, press releases that contain photos can generate up to 14% more views when published.
Is video more engaging than an image?
Videos are not more engaging than images; they have certain parts due to their different nature. These types of visuals play divergent roles in a marketing campaign.
According to the Data box, videos and images are distinct types of visuals, and they are used differently for specific marketing strategies. For example, videos posted on Facebook generate more views and engagement in the form of likes and comments, but images produce more clicks.
People will undoubtedly spend more time watching commercials on videos, but images are easier to scan. With ads, online users will decide within three seconds whether they want to click on the image or not. However, when it comes to video commercials, it will take them more time than scrolling through photos. The two types of visuals can not be compared because they have different functions.
