If you want to stay ahead of your competition when it comes to driving more traffic to your website, these are the SEO trends for 2022 you should take into account when you begin building your digital marketing strategy.
List of SEO Trends in 2023
User Focus
The golden rule when it comes to SEO is that “if it’s good for the user, it’s good for Google.”
This means that if you manage to provide user-focused content and if you publish interesting articles, posts, and videos that keep Internet users engaged, the content will be indexed by search engines among the top listings.
Search Intent and Conversion
Before you start writing, filming, or producing content for your website, blog, or platform, take a moment to analyze what Google’s users are searching for.
By identifying the key elements users search for online, you’ll know how to better structure your content based on the general search intent, leading to more conversions to your platform.
Page Experience and Core Web Vitals
The easier and more user-friendly you make your page, the better indexed it will be by search engines worldwide, not just by Google.
Make your page experience as smooth as possible for the user, and be sure to improve your core web vitals. Make your page load quickly and without too many memory-consuming images, videos, and apps running in the background.
Adapt Quickly
Google makes algorithm adjustments hundreds of times per year, meaning that you should always stay up to date with all the latest news the world’s most popular search engine publishes on a regular basis.
Make your website as quickly adaptable as possible, so you will always stay on top of the search results listings, thus keeping your user traffic at high levels.
Content Depth
Today, all the latest and most relevant SEO statistics for 2022 and the next years to come show that content depth is key in driving more traffic to your websites. Articles that have anywhere between 5,000 to 7,000 words seem to be the ones that Google prefers the most, making them appear higher in a user’s search results.
That’s why you should always focus on providing top-quality content that covers all facets of a subject, keeping users engaged during their visit to your website.
Internal Linking
Internal linking has been the basis of building a strong SEO website for decades. Try to make your content as linkable as possible, thus generating more traffic to your website from external links as well as through internal links.
Whenever you post something new, try to link to some of your older content to give it another chance at being read. In the long term, this pays off dividends when it comes to indexing your website in Google’s search results.
Automation
The automation (AI – artificial intelligence and ML – machine learning) industry is growing by the minute. All the latest stats show that this sector will dominate the future of our society, and that’s why you should consider implementing automation on your website.
Start using any type of automation tool that will help you in identifying the best keywords and key phrases you can implement for your website, and you will pretty quickly see improvements in the number of visitors that will land on your page.
Local Search
Local search is one of the key drivers to a business’ website. Create a Google place for your business, and don’t forget to write as much local-focused content as possible in order to become more relevant in your area of activity.
Also, using your city’s or town’s name as often as possible, without sounding redundant or forced in any way, can really help improve your ranking in local SEO searches.
Creativity
In 2022, keyword stuffing and content syndication no longer work when it comes to building a strong SEO strategy for your platform. On the contrary, Google might even pull your platform out of its search results for trying these outdated methods.
That’s why you should always be creative and try new things to make your content rank higher. Consider new styles of writing, of filming, and just be creative overall. You really have nothing to lose, and you might just develop a new SEO trend that will be copied by others.
General SEO Industry Facts and Trends
74.71% of all SEO specialists or agencies charge their clients monthly.
They usually ask for a retainer fee to keep a website top-ranked in Google’s search results.
$501-$1,000 monthly is the average pricing tier.
That’s what most SEO specialists and agencies ask for on a monthly basis.
$100-$150 per hour is the frequent fee requested by Search Engine Optimization specialists.
It may seem quite expensive, but according to all the latest SEO trends in 2021, these activities really pay off in the long run.
Anywhere between $501 and $1,000 is the average industry price per SEO project in 2021.
Chances are, looking at all the latest SEO statistics and trends for 2022, the fees will continue to rise along with the competition in keywords for each industry.
88.28% of all SEO agencies and specialists charge $150/hour.
That’s almost 9 out of 10 SEO specialists and agencies that charge that amount, or less, for each hour they put into making your website rank higher in Google’s search listings.
39.4% more per hour is the average price for experienced SEO specialists.
These numbers apply to any industry professional with more than 2 years of experience in search engine optimization.
When it comes to monthly retainers, the fees are 102.41% more per month.
And they reach even 275% more for project-based fees,
130.74% more SEO is being done for worldwide markets, as opposed to local SEO services.
These SEO statistics apply to agencies that charge monthly retainer fees from their clients.
Conclusion
SEO is always changing and evolving. What worked in 2020 may not work in 2022. Here are the top SEO trends you can expect to see in the next few years. Keep an eye on these so that your website stays ahead of the curve and continues to rank high on search engine results pages.
