Search Engine Optimization is one of the most important actions a company can take to increase and improve its visibility in Google’s search results. That’s what makes relevant SEO statistics all the more important.
Did you know that 92.42% of keywords get 10 or fewer monthly searches?
In today’s modern digital world, without a strong presence in search engine results, you’re literally losing potential customers with each search query. Every popular brand you know of today has some sort of SEO strategy in store for its services and products.
Articles that have between 5,000 to 7,000 words are the ones that rank higher on Google.
Some companies may choose to go the PPC (Pay Per Click) advertising route, some may choose an SEO-centered strategy, and most will often base their sales and marketing efforts in both directions.
Almost 50% of all Google searches in 2021 have included local terms.
Competing for the first position in Google’s search results is no easy task, and that’s why companies either have their own in-house SEO department or they rely on agencies, or freelance SEO specialists to take their website’s, or blog’s visibility to the next level. We’ve talked about why SEO is important, but now it’s time to look at the numbers to get a better perspective.
Search Engine Statistics
There are plenty of search engines out there, but none of them compare to the power, popularity, influence, and revenue-generating power of the “almighty” Google.
Google is the dominant force when it comes to the search engine market share, and that’s why you should always base your strategy on “pleasing” this search engine’s algorithms, so your website will pop up first in search results lists.
Having unique meta descriptions will increase the organic CTR on your website by 5.8%.
Once again, we learn that a little goes a long way on Google, and that’s why all these search engine statistics count.
15% of the total searches conducted on Google have never been seen before by the search engine’s algorithm.
This applies to billions of daily searches done on Google every day.
Approximately 1 billion devices have Google Assistant built-in as of 2021.
Which makes searching on Google all the easier to do.
Around 2 trillion searches are handled by Google yearly.
These astronomical numbers can only be reached by the world’s leading search engine.
89% is the difference between Google’s market share as opposed to Bing’s.
There’s hardly any other company that dominates its industry as Google manages to on a worldwide level.
Approximately 68% of all the recorded online experiences start with a search engine.
And since Google has close to 90% of the entire search engine market share, you can basically say that 9 out of 10 online journeys begin on the world’s largest search engine.
Only 0.78% of all the people who use Google click on results from the 2nd page.
If you have any doubts about the importance of being listed on Google’s 1st page, perhaps this SEO search statistic will convince you otherwise.
Around 53.3% of the entire website traffic is the result of an organic search.
That means that more than half of the visitors on your page are a direct result of SEO actions and strategies implemented by your website.
A whopping 92.96% of all global traffic comes from Google search, Google Images, and Google Maps.
Basically, 3 Google services account for more than 9 out of every 10 visits to a website.
91.75% is Google’s total market share as of 2021.
Chances are that it will continue to get a larger piece of the pie in 2022 and 2023.
Only 2.75% is the total worldwide search engine market share held by Bing.
That’s pretty drastic considering that Microsoft’s Bing is the second most popular search engine in the world.
1000%+ more traffic comes from SEO than from organic Social Media.
Sure, investing in Social Media marketing is important, but in no way does this strategy even get close to what Search Engine Optimization can achieve.
69.7% of the total search queries are made out of four words or more.
The more you type, the more likely you will see Google suggestions that can provide you with the information you were searching for.
Around 60% of marketers consider that inbound (SEO, blog content, etc.) is their most important source of leads.
Looking at their choices, SEO seems to rank first among their go-to strategies for lead generation.
14.6% is the average close rate for SEO leads.
Which is extremely high, considering other marketing strategies and their scores.
12.29% of all search queries on Google have snippets in their search results.
This makes some search results pop up and stand out from the rest crowd.
31.7% is the average CTR (click-through rate) for the number 1 result in Google’s organic search results.
So 1 out of every three clicks on Google goes to the number 1 result in the search lists.
In 2021, approximately 3.5 billion searches on Google were recorded every day.
And based on all the latest SEO statistics. The numbers will continue to grow in 2022.
Approximately 39% of all consumers are influenced by relevant search results shown by search engines.
SEO is now more important than ever, given its huge revenue-generating potential.
61.5% of the total desktop searches and just about 34.4% of all mobile searches don’t end in a click.
Most internet users on desktop devices seem to only look on Google’s first page of results without clicking on any of the links.
Mobile SEO Statistics
Google has made a public statement mentioning that it will switch to a mobile-first policy, meaning that websites that have been built with this purpose straight from the start will rank higher than desktop-based platforms.
The mobile sector has more than half of the total Google searches market share, so more and more platforms will start switching to a mobile-first policy in the next couple of years.
We’re talking about platforms that want to maintain themselves relevant and profitable by attracting organic traffic based on the latest mobile SEO statistics.
Approximately 30% of all mobile searches are related to locations.
Roughly 1 out of every 3 people searches for a product/place/service, and the location is also part of the search query.
Approximately 8 out of every 10 people who conduct mobile searches for a nearby palace will visit that place within 24 hours.
This mobile SEO stat is extremely impressive, considering the huge power of prediction Google has based on the data it collects.
54% of all smartphone users search for the business hours of a place they plan to visit.
The same study shows that 53% of the same mobile device users search for directions to get to a local store.
The number of mobile searches for “store open near me” has increased more than 250% from 2017 to 2019.
Let’s take, for example, a search query phrased as follows: “restaurant open near me.”
The number of mobile search queries for “on-sale” + “near me” has increased more than 250% year over year from 2017 to 2019.
The search queries studied here look like this: “sofas on sale near me.”
In 2021, 52.2% of all recorded website traffic worldwide came from mobile phones.
This year, Google’s mobile-first policy seemed to have paid off, given that more than half of its traffic came from mobile devices.
Approximately 51% of all smartphone users have stumbled upon a new brand. Company, service, or product after conducting a search from their mobile device.
Since people spend more time on mobile devices, chances are that more and more Internet users will discover new things via mobile, rather than the more traditional desktop searches conducted on Google.
27.7% of the total clicks on mobile go to the number 1 ranked website that appears in your search results.
As opposed to desktop searches, where only 19.3% of the clicks are received by the best-indexed website.
Video SEO Statistics
We live in a time and age where speed is of the essence. This means that no one has time to read everything you post online, and that’s why so many brands are focusing their marketing efforts on video content.
All the latest video SEO statistics show that video content is the way to go, especially if you want to attract more of the younger demographic and raise more awareness of your brand.
Video is the no. 1 form of media preferred by most content strategy specialists.
This means that videos are the most popular SEO tool in promoting products, services, or places, than any other SEO-friendly methods, such as blogs or infographics.
Higher-ranked Youtube videos have the most engagement.
This makes sense, as the more viewers a video has, the more likely it is to get more likes, comments, and shares.
68.2% of all the first-page YouTube videos are in HD (High-Definition).
Basically, 7 out of 10 videos that are ranked high by Youtube are in HD. This means that investing in video SEO also means putting a stronger accent on video quality.
14 minutes and 50 seconds is the average duration of a first-page YouTube video.
It’s quite high considering that people have less and less time and patience to wait around in our fast-paced world.
Voice Search SEO Statistics
Voice searches have become extremely accurate during the past couple of years, and looking at the most updated voice search SEO statistics, more and more people have started using this service.
Looking at the numbers, chances are that voice searches will become the number one searching method within the next 5 years.
Did you know that 40.7% of all voice search answers come directly from featured snippets?
Basically, with voice search, you’re getting a robot to read out loud the results found on Google’s first page featured snippets.
29 words is the average length of the typical voice search result.
This means that you will be able to have your questions answered and receive the required information in just 29 words.
Almost 75% of the total voice search results are ranked in the top 3 links on Google.
The world’s largest search engine places a strong focus on voice search, especially since it plans to continue to improve and promote its AI (artificial intelligence) services and products.
Voice search results read at an average 9th-grade level.
You’re getting your information read out loud at the level of a pupil from the 9th grade. That’s Google’s current reading level for this specific AI and ML (machine learning) tool.
Having a website with a powerful ‘link authority’ will also make it rank well in voice search.
76.8% is the average Domain Rating of a Google Home result which is extremely impressive.
Approximately 48% of Internet users choose voice searching for “general web searches.”
Nearly half of all searches are done via voice search by users who want to find general information from Google.
Ranking Statistics
We’ve reached the part of our relevant SEO statistics article that may be the most interesting of them all. We’re going to walk you through all the interesting rankings statistics in the world of SEO (Search Engine Optimization).
Approximately 90.63% of all the pages in the world today receive no organic search traffic from Google.
That’s over 9 out of 10 websites worldwide that never receive any visitors from Google’s search results.
49% of all traffic is received by the number 1 search result on Google.
Approximately half of the total website traffic goes to the first page that pops up in the search results.
Just 5.7% of all internet pages rank on Google’s top 10 search results page 1 year after their post date.
So keeping your website’s content constantly updated is one of the “must-dos” for any company that wants to stay ahead of its competition.
Approximately 25% of all the top-ranking pages have no meta description.
Basically, 1 out of every 4 top pages doesn’t have a meta description, which really helps a lot in indexing your page to appear higher in search results.
40.61% of all pages have meta descriptions that are automatically shortened.
Having an SEO specialist in your organization or working with an agency can immediately fix these issues for a website.
Meta descriptions are shown only 37.22% by Google in the search results.
But when it comes to really popular keywords (called “fat-head” keywords), the numbers go up to 40.35%, while for long-tailed keywords, they hit the 34.38% mark, which is the lowest of them all.
An average top-ranking page that appears in the top 10 search results on Google will appear in the top 10 for 1,000 other relevant keywords.
That’s just how impressive the power of strong SEO done correctly is.
2+ years is the average age for pages appearing in the top 10 search results.
It takes time to build a strong and competitive SEO website, but it pays dividends in the long run.
Backlinks are one of the TOP 3 ranking factors, according to Google.
The more backlinks you can get for your website, the better it will be indexed in search engine algorithms.
Content Marketing Statistics
Judging by some of the most interesting content marketing statistics, you can easily tell that this specific marketing niche is one of the most efficient and productive in achieving a brand’s goals.
Approximately 70% of all marketers have changed their targeting/messaging strategy during the past year.
In 2020, largely due to the COVID-19 pandemic, a lot of digital marketers reanalyzed the latest content marketing statistics and decided to make a change.
64% of digital marketers modified their editorial calendar in 2020.
These are mostly digital marketers that decided to give their SEO efforts an extra dose of focus and attention in order to improve their results.
53% of all marketers have made drastic changes to their content distribution and content promotion strategies in the past year.
SEO has become more and more important, and the most relevant content marketing statistics are here to prove it.
Close to 80% of B2B marketers have an ongoing content marketing strategy.
However, only 43% have documented their content marketing strategy. When it comes to the most successful enterprises, the percentage reaches 60% for the same metrics.
79% of all marketers have marked “generating more quality leads” as their top goal for 2021.
And what better way to achieve your goals than by doing your research and analyzing all the most relevant SEO statistics and facts that will help you rank #1 in 2022 and beyond?
31% of B2B marketers have reported achieving very successful results through their content marketing strategies.
This study applies for the past 12 months, and it seems that only 1 out of 3 companies have managed to implement content marketing successfully.
Just about 4% of all surveyed marketers measure ROI over a 6-month period or longer.
This stat is provided by LinkedIn’s study conducted for the year 2021.
Each $1 invested in email marketing brings back $42.
By far, one of the most impressive content marketing statistics for 2021 is the ROI (Return On Investment) a brand can get from what impact their emails have.
Blogging generates 13 times more ROI for marketers who post new content regularly.
If your company doesn’t have a blog yet, or you don’t update it regularly, you’re definitely losing out.
2 times higher is the ROI for content marketers that invest in Google Ads.
Google Ads is also very efficient when it comes to generating traffic to your website.
3 times more leads are created through content marketing as opposed to other traditional marketing tactics.
In 2021, content marketing proved itself to be one of the leading revenue-generating tools.
Content marketing costs 65% less on average as opposed to traditional marketing strategies.
Based on all the latest content marketing stats, these numbers will continue to grow throughout the next decade.
Keyword Statistics
Keyword statistics will reveal what people are searching for, which can be interesting, not just from a marketing point of view.
Even if you have no commercial “skin in the game,” looking at keyword statistics is one of the most intriguing topics you can read about online. What do people search for the most? What keyword is the most used?
92.42% of keywords get 10 or fewer monthly searches.
This means that all the Internet users are basically typing 7.58% of all the popular keywords.
Exactly 70.87% of all the keywords with over 10,000 searches per month are made out of only 1 or 2 words.
Looking at these very impressive keyword statistics, we can easily understand that shorter search terms have to be better indexed by websites if they want to get more traffic.
Only 13.53% of keywords with a maximum of 10 Google searches monthly have 1 or 2 words.
A little over 1 out of every 10 searches are ranked for keywords made out of one or two search terms.
8% of all search queries are in the form of questions.
Once again, it has been proven that some people actually ask Google what they’re searching for, as you would ask a regular person.
Roughly 0.16% of the most used keywords account for 60.67% of the total searches conducted on Google.
If there was ever a more shocking statistic about keywords, it’s that!
Link Building Statistics
Link-building statistics are very important for digital marketers because, through this strategy, they can make the websites climb higher up the Google search results ladder.
The more link-building activities a brand undergoes, the higher its chances of appearing in the top 10 Google search results.
18% of all digital marketers consider that local link building is the most important local SEO strategy they can implement today.
After link building, digital marketers want to invest more in Content development (15%), On-site optimization (13%), Technical analysis of ranking, traffic, and conversions (9%), Website design (8%), Review management (7%), Social media (6%), Email marketing (5%), Technical needs (4%), and Schema (4%).
66.31% of all Internet pages have no backlinks.
You can imagine that with so many pages without any backlinks redirecting users to them, they’ll rank a lot lower in Google’s search results.
Between +5% and +14.5% per month is the average growth rate of “followed” backlinks received by the vast majority of top-ranking pages.
They receive these backlinks from new websites.
$361.44 is the average cost for buying a do-follow link.
Digital marketers spend a lot of money to receive high-quality do-follow links for their websites.
$77.80 was the average cost for a paid ghost post in 2021.
SEO strategies involve publishing paid articles on other relevant websites, as it will prove to be a traffic-generating source in the long run.
73.6% of all registered Internet domains have reciprocal links.
In other words, more than 7 out of 10 websites refer to a website that also refers back to them.
43.7% of all the top-ranking pages on Google use reciprocal links.
The latest link-building statistics show that even top-ranking pages use reciprocal do-follow links to increase their search engine standings.
SEO Vs Other Marketing Channels
Comparing SEO vs other marketing channels is no easy task, and that’s why it’s always advisable to check out the numbers before you draw any conclusion.
SEO has many advantages as opposed to other marketing channels, but in the end, it all breaks down to what you want to accomplish online for your company, brand, or website.
56% of all Internet users expect to find the most accurate and updated information on the company’s website.
That’s why using SEO and other marketing channels to promote your page will be effective only if you always keep your website accurate and updated.
53% of all the trackable website traffic recorded comes from organic searches.
This means that 47% is left to all the other marketing channels that have traffic-generating potential.
Between 40 and 60 billion is the number of searches conducted on Google in the United States each month.
So you can understand why SEO is such an important tool compared to other marketing channels.
15% of all web traffic comes from a paid search result.
That leaves the other 85% of traffic to come from SEO-indexed links.
5% of all the recorded web traffic comes from paid social media marketing campaigns.
This means that sponsored posts on Facebook, Instagram, and TikTok generate only 5% of all the potential traffic to your page.
Roughly 15% of all traceable website traffic comes from other sources.
In the end, SEO still accounts for the vast majority of website traffic sent to a company’s page.
20 times more traffic can be gained through SEO than with PPC.
This SEO statistic applies to visits coming from both desktop and mobile devices in 2021.
Conclusion
The way we see things, in 2022 and for the next decade, most probably, SEO will continue to dominate the world of online search results, and companies will be more inclined to look at all the most interesting and the latest SEO statistics.
Basing your brand’s strategy on SEO stats, facts, and numbers, you can significantly increase your chances of creating new revenue streams for your business, thus making it more profitable. In the end, it’s all a matter of how much you are willing to invest.
SEO (Search Engine Optimization) has the role of driving more traffic to your website, your blog, or your platform, so you can reach more of your targeted audience through organic methods. Writing strong, user-friendly content is just one of the things you can start off by doing, but there’s a whole lot more you can also do along the way.
Just be sure to always stay updated with all the latest SEO statistics because having the ability to analyze and interpret the numbers in your favor can make the difference between having the most visited website in your domain and having less than 10 unique visitors on your platform. Always keep in mind that SEO is king in the world of digital marketing.
