Can someone even remember a time without a mobile phone? Since the first commercial mobile Motorola DynaTAC 8000X was available for consumption in 1983, the technology for mobile phones developed with incredible speed.
Nowadays, every household has at least one smartphone. The mobile industry has changed, and today’s youth depend on smartphones.
Nevertheless, is it not just the youngest generation? Due to employees getting company phones, the middle age uses them as a tool for work and in their free time as a relaxation source.
Even the older generations have learned how to use mobile phones due to many exciting apps, especially those used for communication like Viber, skype.
That said, marketing strategies need to change, and marketers are shifting more and more to mobile campaigns.
Read more in the text below to learn valuable tips for mobile marketing.
Importance of Mobile Adaptivity
80% of the web’s more reputable sites can be navigated on the phone.
(Source: Review 42)
Mobile usage is on the rise. We access the web from our mobiles while we do ordinary, everyday tasks, go to work, wait for transportation, and during lunch breaks.
The statistics show that nowadays, every site that wants to attract more consumers must be mobile-friendly.
61% of consumers will never return to a site that is not mobile-friendly.
(Source: Review 42)
Most people are internet users who explore the internet through mobile devices.
So, due to these busy times, users expect the quality and usability of a mobile app. If they can not access the site through mobile, they will not return.
80% of smartphone users will purchase only from websites and apps that are efficient and easy to use.
(Source: Review 42)
Seeing those stats and ensuring that your website is mobile adaptive will lead to more visitors and increase the chances for purchase.
Four out of five online shoppers make their purchases via mobile.
(Source: Convince & Convert)
Stores like Target are taking advantage of this growing trend by enticing customers to use their phones inside the store with exclusive discounts and coupons.
Using the example from Target can help your business gain more sales.
57% of users will not trust a company with a poorly designed website.
(Source: Review 42)
Providing practical, functional, and beautiful web design on your website and mobile app is of utmost importance. A great web design layout represents care and professionalism in what companies do.
Mobile Marketing Growth Statistics
The value of the worldwide Mobile Marketing Market for 2020 was $66.42 billion.
(Source: Mordor Intelligence)
As a result, email and mobile marketing are becoming the most effective techniques for companies to interact with their consumers at any time, regardless of location.
The worldwide Mobile Marketing Market is projected to reach $253.40 billion by 2026.
(Source: Mordor Intelligence)
With the transitions from traditional to digital platforms, online retailers are now more flexible in generating their leads (B2C) by utilizing branding and advertising methods that work with various mobile devices. Nowadays, everything is done via phone; no wonder the projections for the market worth are massive.
71.93% market share has Android as of 2021 – still the dominant mobile operating system in the world.
(Source: Semrush Blog)
Android has shown its excellency in the smartphone industry as an adaptable operating system that will continue to develop and exceed expectations.
Mobile Usage and User Behavior Statistics
In 2021, 33.2% of all media time in the USA was spent on mobile devices.
(Source: Insider Intelligence)
Due to the pandemic, more and more people turned to their phones and spent much time on them. Nevertheless, according to Insider intelligence, this trend is expected to slow.
By 2023, the usage of mobiles will account for 35.0% of the entire media time.
(Source: Insider Intelligence)
These statistics show that there has been a slight growth in mobile media usage since 2021, but it is a small one, according to Insider intelligence.
The average adult smartphone user in 2021 spent 3:46 time on their phone, up 8 minutes from 2020.
(Source: Insider Intelligence)
Most smartphone growth was caused by excited smartphone users spending more time on their phones.
6.567 billion are smartphone users in 2022.
Source (Statista)
A study by Statista revealed that nowadays, almost every person uses a smartphone. Due to this information, it can be seen that companies are shifting to adapting their websites via mobile and creating apps accordingly.
There are now over 10.98 billion mobile connections on the planet, surpassing the UN’s predicted world population of 7.98 billion.
(Source: Bankmycell, Worldometers)
These numbers imply that there are 3 billion more mobile connections than people worldwide.
Every day, an average user spends 4 hours and 10 minutes on their mobile.
(Source: Udonis)
The daily calculations show how much time a person spends on their mobile phone. We spend much of our free time scrolling on our phones, which is a significant point for marketers to score more points on app ads.
55.7% of web traffic in 2021 comes from mobile devices, with laptops and desktops coming in second place with 41% and tablets and other devices claim third place with 3.5%.
(Source: Udonis)
Due to the enormous everyday use of mobiles, they have become our habit, and we need to remember to use other types of web searchers.
The time Generation Z, Millennials, and Baby boomers spent on their favorite apps has risen from 16% to 30%.
(Source: Udonis)
Mobile apps are competing with each other. They tend to be quite creative, with many to choose from with the same purpose. No wonder these generations are in constant use of them.
Mobile Advertising Statistics
70% of mobile users state that they do not like mobile ads.
Source: (Bluleadz)
Waiting for ads to pass is a waste of time for many people. No one likes to be cut with an advertisement while watching or reading something interesting. That is why many people block ads.
52% of PPC clicks originate from mobile devices.
(Source: Web FX)
PPC advertising is another form of marketing that mobile users can influence. If the company’s PPC leads are coming from mobiles, they must ensure to provide a positive experience to their consumers. The exposed statistics can be a significant number for many businesses.
Compared to organic visitors, PPC visitors are 50% more likely to purchase.
(Source: Web FX)
Enterprises need to optimize the mobile experience. Otherwise, they will lose potential conversions. That means optimizing landing pages can be effective on mobile phones.
66% of all emails are now read on smartphones or tablets.
(Source: Web FX)
Email marketing is now on the rise. Due to insufficient time to sit before a PC, many people read emails through their phones.
75% of G-mail users are accessing their accounts via smartphone.
(Source: Web FX)
Companies need to consider the mobile experience for their email, so they do not hurt their marketing campaign. Remember that people use their laptops and phones differently, so try to create a pleasant mobile experience for those who open email on their phones.
Mobile Apps Statistics
$935 billion in sales is predicted to be collected through mobile applications by 2023.
(Source: Mindsea)
This prediction shows how important it is for firms to optimize their business to be mobile-friendly and how to prepare their marketing strategy wisely so they can reap the benefits.
A whopping 3.8 trillion hours were spent using mobile apps in 2021.
(Source: Mindsea)
With so many apps to choose from, people would need a ton of time. New and fresh ones are coming up almost daily, so every mobile app user needs a lot of time to explore everything.
However, the most favored are Facebook, TikTok, and YouTube.
Around 90% of mobile internet time is spent on apps.
(Source: Mindsea)
The usage of mobile apps is increasing while the usage of mobile browsers is decreasing. Not only should companies prepare their website for mobile, but they should also create custom apps with responsive design. Numbers speak to the need for companies to have a mobile-friendly presence.
Currently, there are more than 2.65 million apps in Google Play Store.
(Source: Statista)
While the Android system holds the lion’s share of the global market, it is fascinating to know that the competition in the Google Play Store is far less fierce than in the Apple App Store.
According to research done by Statista, there are 3,790,647 apps and 1,012,065 games in the Apple App Store.
(Source: Statista)
The last statistic shows that the Google Play Store has fewer apps than the Apple App Store. Compared with Google Play Store, Apple App Store can offer even more choices.
5.2 % was the increase in the number of mobile apps in the Apple App Store during the first three months of 2022 compared with the previous quarter.
(Source: Statista)
Undoubtedly, companies must see that they need to prioritize mobile app campaigns on the Apple App Store to gain larger target groups and more audiences.
Mobile Search Statistics
93.25% of the mobile searchers in the United States in January 2022 utilized Google.
(Source: Statista)
Most of the mobile-using population in the US is operating Google as the most famous search provider.
55 % reach among mobile audiences has Google Search in the US, one of the most favored mobile apps.
(Source: Statista)
If a firm is in the US or is spreading its target audience in the US m-commerce market, it must have the best advanced mobile-friendly site and app and utilize Google to benefit from this enormous market.
According to recent studies, 70% of mobile searches lead to online action taking place in an hour.
(Source: Convince&Convert)
Mobile searchers have a particular purpose for their search, whether to look for food options, new clothes, or the nearest gas station. These searchers are potential customers if companies can provide what they need. So heads up, mobile searchers are on the rise.
30% of mobile searches are associated with a location.
(Source: Thinkwithgoogle)
The research suggests that many mobile queries are related to places. Google has undoubtedly improved search results based on locations and current weather conditions of the users.
96% of people use Google as their search engine on their mobile phones.
(Source: Web FX)
If a company wants to reach these smartphone users, invest in solutions that assist it in contacting these leads on google, such as an SEO plan. Be procreative and use the data given for the company’s benefit.
Mobile E-commerce Statistics
Mobile e-commerce sales went up, amounting to $3.56 trillion in 2021.
(Source: Markinblog)
Following these numbers, the mobile e-commerce market is a pool of millions of potential customers waiting to be led to the firm’s benefit. According to this flow, 2023 will show an even more significant number of sales. So make company marketing strategies wisely and prepare it for unrealized financial growth.
56.5% is expected growth for the mobile coupons industry by 2025.
(Source: Drip.com)
Americans used mobile coupons at an unprecedented rate in 2018. Until then, the usage of coupons continues to rise. This strategy is one of the most effective methods for gaining new prospects and getting first-time customers to complete a purchase.
Insider intelligence projects that US m-commerce will nearly double its share of total retail sales by 2025.
(Source: InsiderIntelegence)
Many technological advances are already making it easier for people to shop on their phones, which in turn popularizes m-commerce.
$728.28 billion is the predicted number for 2025 in retail m-commerce sales and accounts for 44.2% of retail e-commerce in the US.
(Source: InsiderIntelegence)
Retail m-commerce sales are only going to continue increasing in the coming years.
Around 4.4 billion by 2025 is the expected number of social media users globally.
(Source: Statista)
Social media has taken the world at an unprecedented rate. With the number of users expected to grow, it will be almost one-third of the world’s population.
4.08 billion active mobile social media users were estimated on the planet as of 2020.
(Source: Statista)
From these statistics, it can be seen that not only is the young generation hooked on social media, but profiles of all ages. Social media has become so frequent that the first thing people tend to do in the morning is to check their social media accounts on their smartphones.
North America had a mobile social media penetration rate of 61%, in second place after East Asia, with a usage reach of 70%.
(Source: Statista)
The mobile-first mentality has spread in North America, but East Asia has taken over the wheel. Online chatting and playing games with friends on PC are almost over. Nowadays, everyone does everything on his/hers mobile.
Research done by Statcounter shows that 74.57% of mobile social media visits are reserved for Facebook.
(Source: Statcounter)
Facebook remains the king of social media. The study was done for the period September 2021 to September 2022. This research also accounts for other social media apps and how they are featured in the mobile social media world:
- Twitter 8.38%
- Instagram 8.32%
- Pinterest 4.89%
- YouTube 2.94%
- Reddit 0.58%
Mobile Email Statistics
By 2025, the number of emails sent and received will exceed 376.4 billion.
(Source: 99firms)
The increasing popularity of mobile phones has dramatically supported this development. It is faster and easier to access email through a phone with an app than waiting for the PC or tablet to turn on.
58% of adults check their email first thing in the morning.
(Source: 99firms)
Research has shown that those who check their emails first thing in the morning are more likely to be task-oriented and have a specific goal for their online communications.
Gmail’s market share is 29.43%.
(Source: Oberlo)
Gmail and Apple are the most liked tools for opening emails. Due to their popularity, they both have almost all of the email client market share.
70% of mobile users delete poorly composed emails in less than three seconds.
(Source: 99firms)
High-frequency emails, unimportant messages, layouts that make unpleasant communication, and clicks through sites that are not mobile-friendly, are all challenges for email users on mobile devices.
Mobile Video Stats
205 million smartphone video viewers will be in the United States by the end of 2022.
(Source: Yansmedia)
There are more and more videos for lots of different things containing information. Especially in the practical explanations for using certain products for home repairs videos.
People tend to watch videos because it is easier and more fun than reading.
92% of watched videos on smartphones are shared with other people.
(Source: Yansmedia)
This statistic does not even need explaining. How many videos have been watched, then sent among friends? Probably million, because it is like an instinct to share a video with other mobile users who will find it as pleasing as the sender.
Vertical video ads are viewed up to 90% of the time, while horizontal – 14%.
(Source: Yansmedia)
When people see a video, they want it to be vertical, so they do not have to change the phone’s position. So if you plan to post an ad, you should do it vertically; otherwise, your visitors can skip it with a higher probability.
30 minutes per day is the time American adults spend watching videos via mobile.
(Source: Yansmedia)
Knowing this stat, companies should use it to their advantage to implement their video content in their marketing strategies and share it more often during the day to target the adult American group.
Conclusion
Regarding mobile marketing statistics, we are looking at more than the numbers. If companies look the right way, it may lead them on a path of success for their business. Consumers spend much time searching on their smartphones for many different things. They will examine a given website for products, services, contact information, reviews, and blogs. Enterprises need to ensure they have a responsive web design that is to the point and adaptable to fulfill their customers’ requirements. The future of marketing is moving towards handhelds, so companies need to have new and intriguing campaigns that will set them aside from the competition.
FAQs
How effective is mobile marketing?
The answer to this question is that mobile ads are the most effective type of marketing nowadays. Everybody is in a hurry these days and wants to stay up-to-date without jumping hurdles. As today’s world events are shared on mass media, social media, and web news, it is more likely that the average consumer would search on their smartphone rather than a PC or laptop. So, mobile marketing is the smart choice for many companies. Due to billions of smartphone users, the audience is large and active, so it will be a total miss not to use it to your advantage.
What percentage of the world has a smartphone?
6.64 billion people are using smartphones on a global scale, according to research done by Bankmycell in 2022. Around 270 million US citizens are using a smartphone.
The numbers are so big that they look almost invented, but there is almost no single person on this planet who doesn’t own a mobile phone.
What percentage of e-commerce is mobile?
According to research done by Statista, m-commerce or mobile retail e-commerce sales have grown from 2016-2021. The data for m-commerce was 72.9% in 2021. Almost three out of four dollars spent online are by mobile phones. Following these numbers, we can see that there will also be an increase in percentage for 2023.
