50+ Important Local SEO Statistics You Need to Know in 2023

It is important to optimize your website for local SEO because it helps you to stand out in local search results. When customers search for businesses in their area, they are more likely to find companies that have optimized their online presence for local SEO.

SEO plays a major role in local, regional, national, and not to mention, international markets. Starting from local SEO statistics, you can analyze what your direct competitors are doing, and you can begin paving the first step of your new promotional strategy. 

46% of the total recorded Google searches for 2021 have included local terms.

This means that close to half of all users will add a “local” search term in their search query. 

SMEs miss out on almost 50% of their potential business by not having strong local SEO implemented on their websites.

Google has approximately 3.5 billion searches daily, which means that local SMEs are missing out on 1.75 billion potential visits to their platforms. 

1.5 trillion of the total Google searches are in the form of local queries account. 

That accounts for 50% of all the Google searches conducted within a year. 

It is estimated that 40% of all small businesses outsource at least small parts of their local SEO activities.

We’re getting close to half of all the companies with an online presence, and SEO trends show that the numbers will continue to grow.

97% of all Internet users have searched online to find local businesses.

That means that every time someone wants to search for products, services, places to eat out, or anything related, they are bound to go to one of the best indexed local businesses on Google.

54% of the world’s population looks up local companies at least once per month.

While 12% of all Internet users look up a local business every single day. 

Approximately 82% of Internet consumers will read online reviews for local businesses in their area.

Making it all the more important to have positive reviews on Google and on any other industry-relevant blogs in your city/region/country. 

13 minutes and 45 seconds is the average time a potential customer spends reading reviews before deciding upon a product/service/place.

That’s why you need to make sure that people are saying all the right things about you online.

About 76% of Internet users trust online reviews just as much as they would trust recommendations from family members and close friends.

We’re basically talking about 8 out of every 20 consumers in today’s digital world.

Approximately 49% of all local businesses will receive more than 1,000 views on their Google My Business listings on a monthly basis.

This just proves the importance of having your business listed on anything developed by Google, as it will, most likely, make it rank higher in the search results. 

1.5 billion locations are visited each month from Google search results.

Basically, Google, the world’s most popular search engine by far, has the capacity to send 1.5 billion visits to local companies worldwide.

28 % of all local searches finalize in a purchase.

That’s roughly 1 out of every 3 people that stumble upon a business after a local SEO search will be converted into customers. 

78% of all mobile devices conducted local searches end in an offline service/product purchase.

Out of all these mobile local searches, 90% of them will be finalized with an in-store purchase. 

7 out of 10 people will visit a store based on the information they have stumbled upon online.

That makes local SEO all the more important if you want to remain competitive in such a dynamic economic landscape. 

24.4% of all users click on the 1st result that pops up in their local business search.

In 2021, 1 out of every 4 people clicked on the local business, which ranked first in Google’s search listings. 

136% is the rise in the number of “Near me” mobile searches in 2021, as opposed to 2020.

The latest local SEO statistics for 2021 are extremely impressive, especially when looking at these huge growths in the number of “near me” searches.

500% is the growth in “near me” and “Buy now: local searches in the past 2 years.

From 2019 to 2021, this type of local search has multiplied 5 times! 

15% of the local SEO pack rank for a business comes from reviews.

This means that the more reviews your business gets, the better its local SEO will perform. 

More than 50% of all the “Near me” local searches will result in a real life store visit.

Looking at the numbers from a different angle, that’s over half of the total people that search for a business online. 

More than 6 out of 10 people will not give a business a second chance if they can’t find it online.

Once again, this just proves the power of SEO for local services, especially if you want to remain in business for the next decade or more. 

Approximately 76% of all Internet users prefer using voice search to look up local businesses.

They do this at least once a week, which makes voice searching all the more important for local SEO statistics. 

88% of all Internet users read online reviews before searching for local services.

In case you have any doubts about the importance of online reviews for your business, just keep in mind this local SEO stat. 

Almost 60% of all Internet users from the United States use a mobile device for searching local products.

When it comes to the biggest economic market in the world, local SEO couldn’t be more important. 

Approximately 86% of all potential customers will look for a local business on Google Maps.

Adding your business to Google Maps can prove to be vital in today’s digital world, where people use Google for almost all of their daily online actions. 

1 out of every 3 Google searches is directly tied to a location.

Local SEO has become one of the most important tools and tactics a business can apply to increase its online traffic and generate more potential revenue. 

92% of Google’s top results include a link to Yelp in the top 5 search results.

This applies to all the Google searches done on desktop computers that include a city and a local business.

It is estimated that 45% of shoppers worldwide prefer to buy online and then pick up in-store.

Which makes local SEO statistics and services all the more important. 

The number of times people have googled “Where to buy” + “near me” on mobile queries has increased by more than 200% between 2017–2019.

People who want to purchase products are definitely influenced by local SEO strategies implemented correctly. 

29% of all Internet users search for local businesses weekly.

In other words, close to 1 out of 3 people look for local business on Google at least once a week, while even more do so on a daily basis. 

Around 56% of all local businesses haven’t claimed their Google My Business listing.

Some business owners really don’t know just how much they’re missing out on for not claiming their listing, as it will exponentially improve their local SEO results. 

33% of Internet users search for products online before checking out a local store.

In other words, 1 out of every 3 potential customers begins the “shopping process” online through local searches.


From the above statistics, it is evident that local SEO is extremely important for businesses today. If you want to attract more customers and improve your search engine ranking, you need to optimize your website for local SEO. By doing so, you will be able to stand out in local search results and attract more customers to your business. Thanks for reading.

Posted by
Alena Ulasava

Alena Ulasava is a customer success specialist at wp-stack.co. She's a pro at helping people get the most out of their WordPress. Alena has an uncanny knack for understanding what makes her clients tick, and she loves nothing more than turning first-time website owners into lifelong fans of her product. When she's not busy making the world a better place, one happy customer at a time, Alena enjoys spending time with her enjoys reading books, practicing yoga, and spending time with her cat, Tosho.

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