If you are wondering why email marketing is important in 2023, the answer is quite simple.
Email marketing statistics show that email is still one of the most effective ways to reach and engage customers. A recent McKinsey & Co study showed that email is 40 times more effective at acquiring new customers than Facebook and Twitter combined.
Not only is email more effective at acquiring new customers, but it also helps you keep the ones you have. Customers who receive email communications from a company are 3.5 times more likely to purchase those who do not.
Email marketing statistics also show that email is an incredibly cost-effective way to market your business. For every $1 you spend on email marketing, you can expect an average return of $38.
Given all of this, it’s clear that email marketing should be a key part of your overall marketing strategy.
Approximately 306.4 billion emails were sent and received every day in 2020.
That’s extremely impressive, considering the world only has about 8 billion people.
9 of 10 digital marketers worldwide consider email marketing the best method to generate new leads.
Every marketer, no matter the industry, uses some email marketing tactic and tool.
2.6% was the average CTR (Click-Through-Rate) for emails in 2021.
And marketers have been struggling to increase these numbers for as long as email marketing has existed.
0.1% was the average unsubscribe rate from emails in 2020.
Today, content marketers are getting even better at keeping their audience intact.
0.02% was the spam rate in email marketing in 2019.
With competition constantly growing, the spam rate is also on the rise.
18% was the average opening rate for emails sent with the intent to sell, promote, or raise brand awareness.
Content marketers still have a lot of work to impress their audiences.
14.1% was the average Clock-To-Open rate for emails sent with the same intent.
Digital marketers are constantly working on finding the best method to push people to open their emails.
0.7% was the average bounce rate for opened emails.
Meaning that people clicked on the link and immediately closed it.
10% is what the industry considers a good response rate in email marketing.
So 1 out of every 10 users opening your emails is a good target.
Approximately 86% of industry experts prioritize an email connection.
This makes content email marketing all the more important for lead generation.
77.6% of digital marketers from Europe, North America, and APAC (Asia-Pacific) prefer email marketing over any other content marketing tool.
This stat applies to generating more user engagement.
62% of industry professionals from the same areas prefer content management as their top tool.
They are followed by 51% of digital marketers choosing social media as their core content marketing tool.
Approximately 1 out of 3 digital marketers say email marketing is their most efficient content marketing tool.
25% of these specialists listed social media as their primary tool, while 22% voted for SEO.
93% of B2B digital marketers worldwide prefer emailing for distributing their content.
It makes email marketing a top part of any communication and marketing strategy.
72% of all customers and potential clients prefer emailing as their primary business communication tool.
Most people prefer to discuss business via email instead of phone or any other channel.
52% of Internet users worldwide stated that emailing is their main communication channel.
Once again, the importance of email has never been higher.
Close to 21% of all emails are opened within the 1st hour.
It means that 1 out of every 5 emails are read, or they bounce, after just 1 hour since they have been sent.
4200% is the ROI for email marketing in 2021.
It means that for each $1 spent by email marketers in 2021, they received $42 as ROI.
Approximately 6 out of every 10 marketers worldwide use email marketing for lead generation.
There are more chances that people will pick up email marketing for the same purpose.
Close to 40% of all B2B marketing professionals prefer newsletters as their main email marketing tactic.
And judging by their CTR and open rates, they are right to choose.
37% of all marketing specialists consider email marketing the most efficient way to maintain and increase customer loyalty.
Only 13% of industry professionals chose websites, and only 11% chose social media.
50.7% of potential clients are influenced by email marketing.
Half of your potential and current clients make decisions based on the emails you send them.
Email marketing is the most efficient lead generation tool for 85% of all digital marketers.
Sales representatives also use it in high proportions (84%), followed by lead nurturing with 78%, and customer retention with 74%.
6 out of every 10 email subscribers and customers choose to receive promotional emails weekly.
In contrast, 4 out of 10 people want to receive emails more often than once a week.
2-3 times per month is the average number of times digital marketers get in touch with their clients via email.
This amounts to 32% of all digital marketing professionals.
19% of all marketers stay in touch 4 to 6 times a month.
At the same time, 17% of marketers believe it is enough to send only one email per month.
16% of all email marketers send more than 6 emails each month to their clients.
That’s a very demanding task, but if it keeps marketers and their clients in touch, it is also very effective.
28% of all email subscribers want to see promotional materials or ads from the brands they follow 1-2 times a week.
Email marketers get extremely excited as they try out even more content to see how it works.
Approximately 18% of all marketing emails are sent on a Thursday.
17% are sent on Tuesdays, while 16% are on Wednesdays.
Emails sent during the weekend have the lowest CTR rates.
It makes sense, considering that most people are not on their PCs, laptops, or even checking their email on their smartphones.
11 AM is considered the best time of the day to send an email.
12 AM is the hour with the highest CTR for emails worldwide.
Autumn and Winter are the seasons with the highest email opening rates.
Mainly due to Black Friday promotions, Cyber Monday, and December 23rd.
50% of all marketers consider there’s no “right time” to send emails to your clients.
So that makes half of all marketing professionals out there feel this way.
Approximately 51% of all content marketing companies use automation tools.
When it comes to email marketing, you entirely rely on automation tools.
Close to 64% of all B2B enterprises use email automation tools and software.
And the numbers are getting higher each year.
The most significant advantages of using automation tools and strategies in email marketing are:
- saving time (30%)
- lead generation (22%)
- higher revenue (17%)
- customer retention (11%)
- monitoring marketing campaigns (8%)
- shortening the sales cycle (2%)
47% of all digital marketers say using automation is worth it.
No matter the price, they are willing to pay it.
Roughly 7 out of 10 marketers worldwide have seen improved targeting through automation.
With automation services, marketers find it easier to send messages to the right audience.
Triggered emails are 8x more likely to get opened than bulk emails.
And they are also more likely to generate earnings.
What automation tools are used in email content marketing?
- welcome emails (47%)
- promotional sales emails (46%)
- transactional emails (28%)
- invitations and reminders (27%)
- blog updates (26%)
- upselling emails (23%)
- event-triggered emails based on customer lifecycle (15%)
46% is the open rate for triggered emails.
And the CTR for the same type of email campaign is 11%, with a 24% Click-to-Open rate.
Returns for segmented email campaigns are even 50% higher than for random campaigns.
That’s why working on targeting your audience is so important.
Personalized emails have a higher open rate, reaching 82% in some cases.
The CTR is also as high as 75%, while customer satisfaction can reach 58%.
51% of marketers consider list segmentation the no.1 email marketing tactic.
Followed by personalization with 50% and triggered emails with 45%.
760% is the increase in revenue witnessed by email marketers that use segmented email campaigns.
If that doesn’t impress you, then nothing will!
88% of customers say they would be more likely to respond to a personalized email.
This opposes an automated-no-reply email.
62% of emails earn an open rate with a personalized subject line.
It’s hard work to make emails seem personalized, but it pays off.
Up to 35% is the increase rate in CTR for subject lines with the recipients’ names in them.
Calling people by their names, even in emails, goes a long way.
1 out of 10 email recipients dislikes having no personalization.
That’s why email marketers need to work a little harder.
What do people hate most about personalization in emails?
- being recommended the wrong products (34%)
- expired offers (24%)
- name misspelling (15%)
- inappropriate season or location offer (14%)
- already purchased promotions (13%)
Just 4% of all digital marketers prefer highly-personalized targeting in their emails.
And by the looks of it, it pays off.
13% of marketers use segmentation tactics for each audience.
While 31% say, they only use basic forms of segmentation in their campaigns.
Approximately 53% of all email marketers do no targeting.
And their bounce rates are higher than segmented campaigns.
About 58% of the total generated revenue comes from segmented and personalized emails.
That’s where true email marketers thrive.
62% of email marketers worldwide consider personalization as their go-to tactic.
Given the revenues generated, this stat comes as no surprise.
Up to 39% in increased open rates comes from segmented email campaigns.
While revenue and sales, leads can grow by 24%.
Approximately half of all email recipients open their emails based on the subject line.
While 69% of recipients report emails as spam based on the same criteria.
Intriguing subject lines can generate a higher open rate of 8%.
That means roughly 1 extra opened an email for every 10 emails sent.
320% more revenue is generated by welcome emails than promotional emails.
That’s extremely impressive, but you can only send a welcome email once.
The open rate for marketing emails is classified by the number of words used in their subject line:
- 6-10 words (21%),
- 0-5 words (16%)
- 11-15 words (14%)
- 16-20 words (12%)
Having “fw:” in your subject line decreases your open rate by 17%.
So you’re better off sending a new email altogether.
What are the most popular terms used in subject lines for marketing emails:
- the customer’s name (46.21%)
- the product name/details (44.01%)
- the company name (42.88%)
434.48 words is the average word length of a marketing email.
And it takes the average recipient roughly 3.3 minutes to finish reading it.
Messages with 200 to 250 words are most likely to receive a response from their subscribers (19% respond).
This means that you shouldn’t over-elaborate your emails.
17% of subscribers respond to emails with 50 words or less.
While only 15% respond to emails that have a 150 to 200-word length.
A subject line with more than 32 characters is automatically cut by iPhones.
This is something email marketers should take into account for their next email campaign.
Approximately 1 out of every 2 managers add signatures to their emails.
But more and more will add them as a sign of prestige and personal branding.
Up to 32% higher is the response rate for emails with signatures and a photo.
So you’d better start adding that email signature as soon as possible.
Seven lines is the optimum size for a standard email signature.
While 75% of senders add their contact info as an extra.
60% of senders add their phone number to their email signature.
While less than 7% add their Twitter account, 3% their Facebook profile, and 2% their LinkedIn account.
Approximately 17% of all people aged 18 or older use formal communication in emails.
As opposed to 33% who prefer an informal way of chatting.
The most popular email sign-offs in 2021 were:
- Thanks (62%),
- name or initials (46%)
- Sincerely (44%)
- Love (28%)
- Regards (22%)
Only 3% of people find the “Thanks” sign-off annoying.
At the same time, 21% of people don’t like the “Peace” sign-off.
40% of recipients prefer informational emails to promotional ones.
And that’s where the marketing magic comes into play.
Conclusion
As the marketing world evolves, it’s important to keep up with the latest trends and statistics. Email marketing is constantly changing, and these stats provide valuable insights into making the most of your email marketing campaigns.
If you’re not using email marketing to its full potential, these statistics will show you why you should be. Email marketing is an essential part of any digital marketing strategy, and these stats show that it’s still a powerful tool for businesses of all sizes.
