170+ Relevant Digital Marketing Statistics and Trends in 2023

Digital marketing is one of the most important tactics companies resort to in the online age, given that every brand, business, or public person has some form of digital presence to connect with a larger array of people.

Today, companies can’t afford to sit around and wait for customers to come knocking at their doorsteps because that’s no longer the case in 2023, and it hasn’t been that way for quite some time now. 

Businesses need strong, talented, and qualified digital marketers to take their brand to the next level by implementing online promotional strategies that will make them reach their targeted audience in record time. 

If your competition uses digital marketing statistics to implement better strategies, you should do the same. So you remain a competitive enterprise in this dynamic online business world.

General Digital Marketing Statistics 

What are the most relevant digital marketing statistics in 2023? Stick with us, and you’ll find out in the following rows. 

$350 billion is the total market value of the digital marketing sector, reported for 2020.

With an estimated average CAGR of 13.6% until 2026, the digital market industry will be worth $786.2 in 5 years.

$155.3 billion is the total market value of digital marketing in the United States as of 2021.

The United States of America has a 38.6% share of the global market in this sector of activity. 

$254.9 billion is the total projected market value of digital marketing in China by 2026.

China is the world’s second-biggest player in the digital marketing sector, with a CAGR of 18.4% between 2020 and 2026. 

Japan and Canada are the 3rd and 4th most invested regions in digital marketing activities.

Digital marketing is expected to grow by 7.6% in Japan and 8.1% in Canada during 2020-2026.

$288.5 billion is the total estimated value of digital marketing in Europe by the end of 2026.

With a CAGR of 5.8%, Germany is the leading European country in the digital marketing sector. 

81% of all digital marketers made significant changes to their digital strategy in 2020.

That means more than 8 of 10 digital marketers making changes to their strategies during the past year.  

95% of SMEs plan to increase their digital marketing spending next year.

So 2023 is already shaping into one of the most spectacular years for digital marketing.

Approximately 90% of all active small businesses use traditional and/or digital marketing tools.

SMEs use traditional and/or digital marketing to raise brand awareness and promote their services and products.

58% of all SMEs prefer using digital marketing as their primary tool.

More than half of all the small businesses operating in today’s economy choose digital marketing as opposed to traditional forms of marketing and communication. 

63% of digital marketers consider driving traffic and generating leads their most difficult content challenge.

In such a competitive environment, it is no surprise that digital marketers struggle to get more traffic and potential customers for their brands. 

An estimated 36% of all marketing professionals attempt to mix and match traditional and digital marketing tools.

More than 3 out of every 10 marketers consider that a fusion between the two types of marketing is the most efficient mix for achieving business goals. 

Approximately 82% of marketers consider that blogging comes with more positive ROI.

So blogging may be the most important thing you can implement in your company’s marketing strategy. 

$110 billion was spent by businesses on digital advertising in 2020.

The predictions are that these numbers will triple and quadruple over the next 5 years.

Digital marketing generates 50% more customer interactions than traditional marketing.

You can get much more done through online promotional campaigns than any other form of conventional marketing.

Approximately 70% of marketing experts don’t have an integrated content strategy.

However, this percentage will drop significantly in 2023 as more companies focus on building high-quality content for innovative digital marketing strategies. 

Web traffic is one of the 2 most important KPIs (Key Performance Indicators) in digital marketing content strategies.

The more traffic you manage to generate for your website, the more successful the strategy is considered.

59% of non-video digital marketers were using videos as a marketing tool in 2020. 

In 2023, these numbers will go through the roof. 

Digital Marketing Channels

Looking at all the latest digital marketing channels statistics, we can draw a clear conclusion regarding the best practices and the most efficient methods in this field of activity.

Any business that plans on remaining relevant in 2023 and the next couple of years needs to have a serious rundown of all the digital marketing channels available today. 

76% of companies cannot leverage website traffic, digital advertising, paid search, social media engagement, and sales data to their optimal potential.

Close to 8 out of every 10 companies can’t make the most of their marketing budgets due to several issues. 

Most Popular Digital Marketing Channels 

  1. SEO
  2. Email Marketing
  3. Social Media Marketing
  4. Mobile Marketing
  5. Content Marketing
  6. Paid Advertising
  7. Video
  8. E-commerce

SEO Statistics

SEO statistics are one of the most relevant data we can analyze if we want to make the most of our digital marketing efforts.

40.9% is the share of SEO actions in the digital marketing and advertising industry.

Having a 12.2% CAGR (Compound Annual Growth Rate), SEO will continue to reach record-high numbers during the next decade. 

35% of all SMEs plan to invest more in SEO (Search Engine Optimization).

Only 1 out of 3 small companies will focus more on optimizing their website content to generate more organic traffic.  

Did you know 93% of all online journeys start with a search engine?

That’s what makes investing in SEO marketing all the more important! 

Approximately 90% of people are not sure about a brand before they search for it online.

If you do your SEO marketing right, you can attract close to 9 out of 10 potential customers. 

A staggering 95% of the entire recorded search traffic belongs to the 1st search result that pops up on Google.

The no. 1 link gets the most significant piece of the pie, making SEO marketing one of the essential tools for digital marketers. 

The first 5 search engine results receive almost 67% of all clicks.

Ranking among the top search results on Google and other search engines is not only important, but it’s also crucial. 

31.7% is the average CTR (Click-Through Rate) for the 1st link on Google.

Once again, search engine optimization has proven to be an extremely efficient and productive marketing tool.

94% of the total traffic received by pages comes from Google.

This makes the most popular search engine the main target for SEO marketing campaigns. 

84,000+ searches are conducted on Google every second. 

This is where you can find your targeted audience, so companies invest more and more money into SEO strategies. 

95.88% of all Google searches have at least 4 words in their query.

SEO specialists know this statistic, so they build their marketing around the most searched keywords for their topics. 

7% of all Google searchers check the results on the third page.

Without strong SEO implemented on your content, you’re fighting for peanuts regarding the market share you can get from organic searches. 

An estimated 61% of all digital marketers say that working on improving SEO is their no.1 marketing priority.

Since you can gain exponential amounts of traffic to your platform, this SEO marketing stat is no surprise. 

The average cost for monthly SEO services in the United States is $497.16. 

By the looks of it, this amount will grow in 2023. 

Approximately 53% of all businesses with a +$500 spending per month on SEO marketing declare themselves as being “extremely satisfied” with the received services.

These numbers compare with companies that spend less than $500 on SEO services and marketing monthly.

Between 70% to 80% of Internet users only look at organic results.

That’s why paying for SEO marketing can be worth a lot more than paying for PPC (Pay Per Click) advertising. 

72% of all digital marketers consider that SEO performance is mainly driven by relevant content.

Working to provide your audience with high-quality content can prove to be the best form of SEO marketing. 

More than 64% of digital marketing experts invest in SEO.

Judging by all the latest SEO marketing stats, these numbers will continue to grow in 2023.

The no. 1 SEO tool for digital marketers is Google Analytics.

Google Analytics offers the most complex analytics in a very user-friendly platform that is easy to understand and navigate even by junior digital marketers. 

Email Marketing Statistics

Email marketing statistics can tell us just how efficient this digital marketing channel is when promoting a brand or a company and converting that promotional activity into sales.

333 billion is the total number of emails sent and received daily. 

This huge estimate is expected to be reached in 2023.

760% is the increase in email revenue from segmented campaigns.

Since digital marketers are experiencing so much success through email marketing, they’ll continue to pump even more money into this specific area. 

4400% is the ROI (Return On Investment) for email marketing activities.

That’s one of the most relevant and essential email marketing stats you’ll stumble upon in 2021.

For each $1 invested in email marketing, you receive $38 in return.

Email marketing is starting to look more and more appealing to digital marketers worldwide, considering the very profitable conversion rate.

72% of Internet users prefer to be contacted via email. 

This makes digital marketing experts focus more on what emails they send subscribers to convert them into clients or potential leads. 

Social Media Marketing

Social media marketing statistics reveal a lot about which social networks work best based on the industry sector a company is involved in and which channels work better in reaching your targeted audience. 

63% of all SMEs (small businesses and enterprises) have a plan to increase their social media marketing spending.

We will see many more ads and targeted campaigns throughout the following year.

Millennials are 2x more interested in branded content on social media than those between 55 and 64.

The top-performing social content millennials choose to view is video, images, offers/promotions, articles, reviews, and infographics.

Approximately 91% of all social media content is viewed on mobile devices.

That’s why social networks such as Instagram, TikTok, and Twitter are more popular among mobile users. 

94% of all digital marketers use social media to distribute and promote content.

We’re talking about more than 9 out of 10 marketing experts that choose social networks for their company’s marketing strategies. 

Almost 89% of marketing experts say that the ROI received from influencer marketing is at least at the same level as what they can get from any other platform.

Social media rules our modern society, so influencer marketing is crucial today and will continue to grow in importance in 2023. 

82% of all marketers use social media for their content marketing strategies.

Creating content without considering its social media marketing impact is almost inconceivable.

LinkedIn is used by 94% of digital marketers from the B2B sector.

LinkedIn is the most important professional social network in the world, and marketers know how to promote their brands on it.

Twitter is chosen by 87% of digital marketers in their social media marketing strategies.

This makes Twitter one of marketing professionals’ most important social networks worldwide.

Visual content is the most important contributor to social media marketing.

Social media was built on visuals (images and videos), and it’s no surprise that this type of content is still the most popular among users in 2021.

Facebook has increased social media marketing importance by 83% in just 2 years.

And this is coming from top-level marketing professionals that say Facebook is at the top of their marketing priorities.

Nearly 30% of Internet users visit Instagram each month.

1.21 billion of people were using Instagram each month in 2021, which is over 28% of internet users worldwide. By 2025, 31.2% of Internet users will use Instagram.

$2.62 billion is the total net advertising revenue generated by Snapchat in 2021.

These numbers are estimates, but for 2023 the projections look even better.

Did you know that 81% of millennials visit Twitter at least once a day?

So more than 8 out of every 10 millennials check their Twitter feed daily, making this social network a must-have for all digital marketers. 

Twitter receives approximately 2 billion daily queries on average.

These search queries allow marketing experts to predict trends and build strategies around them.

32% of all Internet users in the United States with a college degree are active on Twitter.

This makes Twitter the “go-to place” for marketers targeting people with higher education.

People with above-average incomes are more likely to use Twitter. 

That’s in comparison to other social networks. 

Mobile Marketing Statistics

All the latest mobile marketing statistics show huge growth for this specific promotional approach. More and more companies are switching to a mobile-first policy, and the numbers are starting to rack up for this particular area.

Approximately 67% of all smartphone search traffic comes from Google.

That’s why there’s no mobile marketing activity that doesn’t involve the world’s biggest and most powerful search engine.

69% of mobile device users access social networks strictly from their smartphone or tablet.

Close to 7 out of every 10 potential customers can be targeted through mobile marketing based on each social network.  

4.5 trillion hours were spent on mobile Internet by people in 2021.

This is a huge growth from 3.8 trillion hours spent in 2020.

72.9% of all retail e-commerce comes from mobile e-commerce, as of 2021.

These numbers grew significantly from 58.9% in 2017.

24% of all consumers use a mobile phone to shop at least once a week.

While more than 23% use a PC and 16% prefer shopping from their tablets.

16.5% was the CAGR (Compound Annual Growth Rate) for mobile e-commerce sales in 2021.

This comes from the latest study published by J.P. Morgan regarding mobile marketing.

$282.8 billion in purchases comes from mobile users.

Higher-speed 5G mobile networks can boost mobile commerce because they offer consumers a faster shopping experience.

$156.3 billion of online purchases were done with a mobile app.

The remaining amount, worth approximately $130 billion, came from web browsers on mobile devices.

32% of all shoppers completed their shopping experience via mobile devices.

22% of digital shoppers don’t use a mobile device and prefer shopping from their PCs.

68% of all companies expect advanced mobile messaging apps to be the key driver in consumer marketing within 5 years.

And that’s why more brands are rapidly shifting to a mobile-first marketing strategy and sales policy.

Content Marketing Statistics

In the world of online promotion today, you can’t do much more than look at the most important content marketing statistics and start building a strategy for your brand. Always remember, in digital marketing, content is King!

62% lower costs are required by content marketing activities in comparison with traditional methods.

That’s why more companies invest more money into their content marketing efforts.

Approximately 78% of all digital marketers consider custom content the next industry trend.

The more marketers will invest in customized and personalized content, the more they will stand to gain.

70% of all marketers are already actively investing in content marketing strategies.

We’re talking about 7 out of each 10 industry professionals.

Around 72% of digital marketers have marked high-quality content creation as their best SEO tactic.

And 2023 could witness even more significant growth in this area of content marketing.

24% of marketers invested more money in content marketing in 2020.

The numbers for 2021 have yet to arrive, but all the projections show that the percentages have grown.

Did you know that “Content Marketing Strategy” is the no. 1 search query for content marketing?

Once again, this proves that more marketers are looking for the best content marketing strategies online. 

Around 77% of all businesses consider that they have an ongoing content marketing strategy.

Sure, these numbers may differ from what companies think and what companies implement. 

Approximately 40% of marketers consider content marketing a primordial segment of their larger marketing strategy.

Half of all marketing experts use content marketing as one of their main communication tools.

93% of all B2B marketers choose to use some form of content marketing.

In 2023, we’ll reach almost 100% of all digital marketers. 

Approximately 39% of the entire average marketing budget is spent on content marketing. 

This spending is done by the most effective B2B digital marketers today.

58% of digital marketers consider “original written content” the most important type of content.

The second and third most crucial content is considered to be visuals and videos.

13 content marketing tactics are used on average by B2B marketers.

Content creation is highly dynamic, and the number of active strategies will continue to grow.

72% of marketing experts consider branded content more effective than magazine advertisements.

More than 7 of 10 industry specialists choose branded content over the more traditional forms of advertisement. 

Approximately 69% of all marketers consider content better than direct mail and PR.

And these numbers speak volumes about the impact content marketing will have on the online world.

Blogs are listed as the TOP 3 types of media used in content strategies.

Since marketers understand the value of content, it’s not surprising that blogging is one of the best marketing tools. 

Companies with blogs receive 55% more web traffic.

Once again, proving the influence of content marketing in the digital world. 

57% of businesses stated that they receive new customers through their blogs.

There’s not much to say about the high efficiency and conversion rates generated by content marketing today. They are obvious. 

Approximately 81% of all marketers use original written content.

And in 2023, the numbers will be in the high 90s percentile. 

The top 3 content marketing tactics are blogging with 53%, followed by social media with 64%, and case studies with the same 64% percentage.

This comes from the latest studies published by LinkedIn in 2021.

Approximately 78% of all companies have between 1 and 3 content specialists.

Content creation teams will acquire more members as the content needs of businesses will continue to grow. 

25% of all marketers use in-house teams for their content creation needs.

Companies are still finding it hard to outsource their content and copywriting tasks. 

Close to 45% of all content creation is done on an ad-hoc basis.

This means that nearly half of all content is written without initial planning. 

About 42% of companies have a content strategist in charge.

The role offers reassurance that all the content is created, delivered, and approved according to deadlines.

72% of companies consider their content marketing ROI to ensure their success further.

This is essential if you want positive outcomes for your content marketing campaigns. 

49% of digital marketers are currently learning how to drive content to align with the buyer’s journey.

This is the most challenging task in a digital marketer’s strategy. 

72% of all marketers improve their consumer engagement KPIs via content marketing.

7 out of every 10 digital marketers use content marketing as a KPI-fulfilling tool. 

Approximately 53% of marketers use interactive content to generate leads.

Nearly half of all digital marketers believe using interactive content can generate the most leads. 

47% of all buyers are exposed to at least 3 to 5 pieces of content before they connect with a sales representative.

Almost half of all potential clients read a lot of pieces of content before making a purchase. 

62% of buyers decide to buy a product or service based on digital content.

Content marketing is, without a doubt, one of the strongest sales-generating tools.

Only 30% of all digital marketers consider their content strategy effective.

This leaves 70% of marketers to be satisfied or extremely satisfied with their content marketing approach. 

68% of all B2B businesses acquire new leads through strategic landing pages.

Building these landing pages is one of the most challenging tasks for copywriters.

Paid Advertising Statistics

Paid advertising statistics reveal that this promotional channel plays a significant role in a company’s digital marketing strategy. Paying to promote your products and services or to raise awareness about your brand is quite a successful marketing strategy. 

Between 70% to 80% of people will ignore paid search results.

Most users prefer clicking on links that don’t have “Sponsored” written on them.

Approximately $1.53 million was spent on Snapchat ads in 2019.

We’re talking about the amounts spent over 2 years ago on just one social network. The paid advertisement sector has grown significantly since then. 

91% of all smartphone owners have made a purchase after being shown a relevant ad.

Paid advertising can be very effective if the marketing analysis behind the process is done correctly. 

$9,000 – $10,000 monthly is the estimated budget spent by SMEs on Google Ads.

These numbers are pretty high, and they’ll continue to get higher.

Each $1 spent on Google Ads can bring back up to $2 on average for a brand.

You’re getting a 200% ROI (Return on Investment) for your paid advertising. 

Approximately 33% of Internet users click on a paid search ad.

So roughly 1 out of every 3 users will click on the paid ads.

31% is the brand awareness increase experienced by companies through paid digital advertising.

Paid advertising tends to work very well, especially when companies outsource this service to get an objective view of their products and/or services.

53.9% is the estimated digital ad spending worldwide for 2022.

The numbers are up from just 39.7% of total media ad spend in 2017 on digital ads.  

Over $280 billion will be the market worth of mobile ads spendings by 2022.

Compared with “just” $190 billion in 2019 at a global level.

13.5% of the total marketing budget is placed on mobile ads.

According to top digital marketers and advertisers worldwide. 

527 million Internet users used ad-blocking apps and technology on mobile browsers in 2020.

This sector has witnessed an increase of 64% over the past 3 years.

Video Marketing Stats

Video marketing stats reveal a couple of surprising facts. Video marketing is starting to cover more ground in digital marketing, and most industry professionals recommend it as a must-have tool in their strategies. 

$521.5 billion is the estimated market value of displayed images and videos for 2026.

With a current 15.5% CAGR (Compound Annual Growth Rate) between 2020 and 2026, the video marketing industry will be worth hundreds of billions of US dollars in the next 5 years.

Only 34% of small businesses invest in video marketing strategies.

Close to 1 out of every 3 small enterprises venture into video marketing. 

76% of all marketing teams have invested in video production in the 3 years.

Of these marketing teams, 44% took on production internally, 28% hired an external production company, and 23% decided to go with freelancers. 

94% of Internet users said that watching a video made them decide to purchase a product/service.

72% of these customers were convinced by a video demonstration of the product.

98% of all digital marketers consider video content to play the most significant role in marketing in the next decade.

That’s close to 100% of all digital marketers today. 

81% of marketers will include video in their digital marketing strategies during the next couple of years.

Which will only make the video marketing sector grow even more significant. 

99% of Internet users want to watch video content from their favorite brands.

Every customer and potential client wants video content from their favorite brands.

62% of digital marketers plan to spend under $2,500 on their next video.

While 10% plan on spending $10,000 or more on their next video production. 

Nearly 55% of people in a digital marketing plan create an explainer or brand video.

The marketers mentioned above will choose this as their next video project. 

70% of industry specialists share between 1 and 4 videos per month across more than one marketing channel.

If marketing specialists want to make their messages heard, they use videos and video marketing channels.

If they could choose just 1 platform to share their videos, 26% of marketers would go to LinkedIn.

25% would choose Facebook, while 24% would go to YouTube. 

YouTube, Instagram, and Facebook are the TOP 3 video platforms for Internet users.

And that’s where digital marketing does its best work. 

Approximately 84% of digital specialists consider that video marketing has helped them in lead generation.

That percentage is very high, making video marketing a top priority in 2023.

85% of all marketers consider videos highly effective in raising brand awareness.

And that’s why video creators and editors are getting paid more each year. 

Video ads are the #1-way brands can attract future clients.

Most consumers purchase from a company after viewing a video of their products/services.

Over 90% of Internet users learn about new brands or products via YouTube.

This makes YouTube a significant launching pad for both new brands and well-established companies. 

Over 50% of consumers say that video content was the deciding factor in their purchase.

We’re talking about YouTube (and other social media) ads, as well as TV ads.

93% of all brands received new customers due to social media videos.

That means that only 7% of all companies haven’t seen the revenue-generating benefits of social networks.

87% of consumers can make faster decisions when shopping or browsing YouTube.

Internet users tend to decide faster if they’re going to buy a product or not if they’re looking at it on YouTube. 

More than 40% of shoppers worldwide have stated that they bought at least 1 product after finding out about it on YouTube.

4 out of every 10 online clients come to a brand after watching YouTube videos about their products (video presentations, ads, or unboxing films). 

Approximately 58% of consumers become more interested in a product/service/brand after seeing it in a Story.

Once again, the power of “Stories” on Facebook, Instagram, and Whatsapp is significant. 

Close to 50% of people have visited a website to purchase as a direct result of an Instagram Story.

We’re talking about half of all clients with an Instagram account, which is impressive. 

77% of digital marketers have made at least a video post on IGTV in 2021.

Judging by the awareness they raise for their brands, the number of video materials posted by marketers will continue to grow in 2023.

Anywhere between 2 and 5 minutes is considered the optimum video length for videos on Facebook. 

These videos are considered the optimum for generating engagement with fans and future potential clients.

Facebook pages with more than 100,000 fans or followers post 71% of all video content.

These pages are the main video content generators on the world’s most popular social network.

Only 1 in 10 video marketers used TikTok in 2020.

However, TikTok will be the fastest-growing social network in 2021.

66% of video marketers that chose TikTok reported successful campaigns.

Close to 7 out of 10 digital marketers are pleased with their TikTok campaigns.

63% of the videos with the highest click-through rate show what they sell or promote within the first 3 seconds.

In such a fast and dynamic digital world, attention is everything. 

TikTok videos (known as TikToks) shot vertically (9:16) are viewed, on average, 25% more than TikToks shot horizontally.

That amounts to about 6 seconds more of watch time for each video.

Video tweets get 10x more engagement than Tweets with no videos.

And we’re beginning to see more and more videos on Twitter as a consequence. 

The cost-per-engagement is 50% lower for promoted Tweets with videos.

It makes a lot more sense to promote your video content on Twitter.

2 million videos are watched on Twitter every day.

This makes Twitter not only a great place to read the news but also to watch videos.

LinkedIn users are 20x more likely to share a video than polls, images, or simple text posts.

And that’s why marketers often choose LinkedIn as their go-to palace for video content.

Video content created for silent viewing is 70% more likely to be fully watched on LinkedIn.

So marketers should take this into account before adding sound to their videos.

99% of all digital marketers will continue to use video in their 2023 marketing strategies.

In conclusion, we’re talking about almost all digital marketers activating today’s online world.

88% of digital marketers will increase their video creation budgets in 2023.

The more money you invest in a marketing tool, the more conversions you can expect to get. 

Approximately 86% of all businesses use video as one of their marketing tools.

We’re rapidly getting closer to the 100% mark.

46% of marketing specialists currently use live videos as a social media tactic.

This leads to more dynamic videos and a more user-friendly approach for brands.

70% of all businesses are now creating more videos compared to the same period in 2020.

And by the looks of it, in 2023, they’ll be even more.

Approximately 16% of marketers don’t use video content due to a lack of time.

While 17% of them say, it’s too expensive.

It is estimated that 17% of digital marketers don’t use video marketing because they don’t know where to start.

It takes a lot of time to master video marketing, but it pays off in the long run.

84% of digital marketers would rank video creation skills as necessary when hiring someone for a new marketing position.

Video editing, creating, and marketing skills are desirable in small and big companies today.

E-commerce Marketing Stats

This sector is constantly growing, and e-commerce marketing stats reveal all the relevant details on this topic. In today’s digital world, e-commerce marketing is only getting bigger and stronger by the minute. 

54% of all digital marketers will invest more in their company website.

E-commerce is beginning to look much more promising than last year if almost half of all marketers plan to invest more in their platform’s promotion. 

Approximately 91% of all smartphone users became clients of a product/service after being shown a relevant online ad.

We’re talking about 9 out of every 10 smartphone users converted into clients through excellent e-commerce marketing tactics. 

1.92 billion people bought products and/or services online in 2019.

These numbers have grown significantly in the last 2 years.

27.6% is the growth of global retail e-commerce sales in 2020.

$4.28 trillion is the value of e-commerce sales reached in retail, mainly due to the COVID-19 pandemic.

It is estimated that by 2023, e-commerce will be worth more than $6.5 trillion in sales.

And that number represents 22% of all retail sales worldwide.

Over $861 billion was spent online in the United States in 2020.

We’re talking only about the retail sector here. These numbers grew by 44% from 2019.almost triple the 15.1% increase the previous year.

E-commerce accounted for a 21.3% share of the total US retail sales in 2020.

That’s close to 1 out of every 5 retail sales around the country.

17.5% is the expected annual growth of e-commerce between 2020 to 2027.

And the global e-commerce market was already worth $5.7 trillion in 2019.

792.5 million digital buyers in 2021 came from China. 

China is the global leader in this field, with a third of the world’s total digital buyers. 

In 2021 China became the first country in the world to have more digital retail sales than offline retail sales.

Since we’re talking about the world’s most populated country, trends will continue to grow in the same direction in 2023.

Latin America rose 36.7% in the value of its e-commerce sector in 2021.

Argentina experienced a shocking 79% increase in e-commerce during the same year.

71% is the growth rate in Singapore for e-commerce in 2021.

That’s extremely impressive and makes Singapore the fastest-growing Asian country in this domain.

Online retail sales grew by 6.9% in the United States in 2020.

Reaching a total value of $4 trillion.

E-commerce growth slowed down by 14.3% in 2021 worldwide.

But the industry is still blooming.   

Walmart was ranked as the No. 2 online retailer in North America in 2020. 

Target also made it into the top 10.

69.8% was the shopping cart abandonment rate between 2006 and 2020.

Companies focus on e-commerce marketing to decrease this high shopping cart abandonment percentage. 

Close to 86% of millennials are digital buyers as of 2021.

Other demographic groups are represented in the following percentages: 78% of Generation X and approximately 61% of baby boomers are digital shoppers. 

68% of Gen Z shoppers consider that customer reviews are extremely important when buying something online.

As opposed to only 58% of digital buyers overall. 

85% of people chose to buy clothes and accessories online in 2020.

This number is highly influenced by the COVID-19 outbreak. 

63% of Internet users chose to buy food and beverages online in 2020.

Another 52% bought cosmetics and skincare products, while 44% decided to go online for home and garden products. 

65% of online shoppers returned clothes and accessories. 

“Fitting issues” were the no’ 1 invoked reason. 

$550 billion in return costs were charged from companies in 2020.

Since most companies offer free shipping and return, it’s no wonder that so many products are being sent back.  

Approximately 30.7 million US citizens were using smart speakers for shopping in 2020.

However, only about 22.7 million completed the purchasing process through voice search

Voice search accounted for 11.1% of total e-commerce buyers in 2020.

Only 2% of people buy something via voice search. Most people who use this service in e-commerce are just using it for fun, without finalizing their purchase.

Marketing Automation Statistics

We live in the digital age, and if all the Sci-Fi movies we’ve seen so far have any drops of truth, robots will be helping (taking over) people with their workloads soon.

Marketing automation statistics show that this activity, in particular, is one of the fastest-growing niches in the field of the digital marketing sector. 

Did you know that marketing automation started way back in 1992?

Although it was still in its experimental phase, marketing automation was still a very impressive and innovative idea. Marketing automation started in 2003, along with the early ages of the modern digital age!

Approximately 51% of all companies are currently using Marketing Automation.

Millions of large companies worldwide are investing in marketing automation as their primary digital marketing tool.  

58% of B2B companies plan on adopting marketing automation in 2022.

The numbers will go through the roof in the marketing automation niche, given that so many companies will want a piece of the action. 

$8.42 billion is the projected global market size for marketing automation by 2027.

If the current growth maintains itself, the marketing automation industry will be fine in achieving these numbers. 

CMOs (Chief Marketing Officers) will continue to invest more in marketing automation in 2022.

No matter how their companies perform within a year, top marketing execs believe they must continue investing money in this area of their activity. 

68% of all CMOs believe their marketing budgets will increase in 2022.

This is in correlation with new marketing automation tools developing every day. 

Conversion Rate Optimization Statistics

One of the crucial things all digital marketers need to consider in 2023 is the conversion rate optimization statistics published in all the relevant studies.

By analyzing conversion rate stats for 2021 and 2022, digital marketers can start building a strategy for 2023 and possibly even for the next couple of years. 

Approximately 65% of all digital marketers want faster customer data analysis. 

Speeding the customer data analysis process will lead to higher conversion rates for digital marketers. 

Approximately 70% of marketers cannot come up with new opportunities for growth based on customer data.

7 out of 10 digital marketers can’t extract new leads and opportunities from consumer data to optimize their conversion rates. 

50% of all digital marketers don’t use consumer data to change their digital marketing strategies.

Half of the people in charge of optimizing their companies’ conversion rates can’t implement the data they receive to improve their strategies. 

14.6% is the conversion rate for SEO (Search Engine Optimization).

That’s extremely high in comparison to the 1.7% conversion rate for traditional outbound methods (cold-calling or direct mail)

Approximately 100% of all CRO teams (Conversion Rate Optimization) choose to use A/B testing.

This gives them the most relevant data regarding what their audience wants to see from a brand.

38% of CRO specialists compare the performance of 2 or more A/B tested websites.

The more websites are tested, the more accurate results they can subtract to build better digital marketing strategies. 

Conversion rates can be increased by 35% by improving a website’s checkout design.

That percentage translates to $260 billion worth of potential orders that are not fulfilled due to a bad checkout design.

Future Trends in Digital Marketing

We’ve reached one of the most spectacular and very exciting parts of our article. And that part is based on the future trends in digital marketing, which we all know you want to explore.

If you’re planning on developing successful digital marketing strategies in the future, be sure to go over these new industry trends. 

67% of all digital marketers can’t spot trends or outliers in their data. 

This means that almost 7 out of all 10 marketers can’t accurately guide accurate actions or investments based on the data their campaigns generate. 

46% of online marketers who use data regularly can’t pinpoint valuable or relevant trends.

And we’re talking about senior marketers from North America and Europe that work for companies that generate between $100 million and $1 billion in annual revenues.

TOP 16 Future Trends in Digital Marketing 2023

Quora Marketing

This is one of the most popular trends in digital marketing, given that so many users go to quora to get recommendations and product and/or service reviews.

People Also Ask

Consider adding all the questions you find on Google about a specific topic in your content. Google will index your page much better this way, showing your content in its top search results.

Vernacular SEO

Adapting content to vernacular languages is going to be the next big thing in SEO marketing since more and more people are starting to search in their own languages as well, not just in English. 

Voice Search

Voice search is becoming more popular among Internet users, especially millennials, and that’s why companies are placing a stronger focus on this type of search.

Hyper Local SEO

Going global is essential, but a local SEO-focused strategy pays dividends in the long term.


Reels are popular on Instagram and TikTok and if you want your brand to stand out from the crowd, be sure to invest in reel production. 

YouTube Shorts

You can’t go into 2023 without focusing on YouTube shorts since this is the world’s most popular video-sharing platform and the world’s second biggest search engine, after Google. 

Video Content

Video content marketing is essential, not just when it comes to YouTube. Focus on producing original video content, and your brand will have a lot to gain in 2023 and beyond. 

Shoppable Content

Whenever you add content to your website or social networks, consider making the entire experience a “shopper’s paradise” and tag.mention the products or services you are promoting through that specific post. 

International Ads

Paying for international ads opens up many new gates for local and national brands, and that’s why investing in this marketing tactic could prove to be highly successful. 

Personalized Remarketing

Having a second shot at the people you’ve already targeted is very effective if you know how to play your cards right. Remember, you have to adjust and readapt to succeed. 


ChatBots have become extremely popular given that AI (Artificial Intelligence) and ML (Machine Learning) are gaining more and more ground in marketing. 


While they may be annoying to most users, you could convert many of your visitors into potential clients if you know how to use online pop-ups. 

Personalized Email Marketing

Personalized email marketing always does the trick if you know what content to share, when, and who to send it to. It’s all a matter of nailing down the little details. 

Personalized SMS Marketing

Personalized SMS marketing can be one of the most efficient tactics, but only if it’s done at moments when you don’t bother the recipient. That’s why you need strong data analytics to apply this digital marketing tool. 

Customized Whatsapp Marketing

Most people spend most of their time scrolling through their social media news feeds and chatting on Whatsapp with their friends. That’s why companies should focus more on custody Whatsapp marketing in 2023. 

Which of these future digital marketing trends will you consider adopting in 2023? Have you started building your digital marketing strategy for 2023?


How big is digital marketing?

The digital marketing industry is highly dynamic and constantly growing every year. 

  • $350 Billion is the total estimated value of the global digital marketing and advertising market as of 2020.

All the latest projections show that the digital marketing global market will reach a total value of approximately $786.2 Billion by 2026. That’s less than 5 years away, so the growth is impressive! 

What percentage of businesses use digital marketing?

It is estimated that nearly 6 out of every 10 companies choose some form of digital marketing to implement as part of their sales and communications strategies. 

  • 58% of all businesses use digital marketing as part of their promotional & sales strategies. 

Also, 95% of all small businesses (SMEs) will increase their digital marketing spending budgets in 2022 and the following years. 

Is digital marketing a fast-growing industry?

Yes. This is the short answer because digital marketing is one of the fastest-growing industries, and it has witnessed high growth during the COVID-19 pandemic.

  • 13.9% is the current estimated CAGR (Compound Annual Growth Rate) for the digital marketing industry.

This projected growth rate refers to the period between 2020 and 2026 when the digital marketing industry will reach a record-high global market value of $786.2 billion annually. 


Since most of the world’s businesses are rapidly moving online, it is no surprise that relevant digital marketing statistics are being researched more and more. Marketers want to stay ahead of the curve, so they focus on all the digital aspects of promotion.

In today’s fast-paced and highly dynamic economic landscape, if you’re not online, in one form or another, you don’t exist. And this also is true on a personal level, not just when we’re talking about the business environment.

People look up everything online, and digital marketing is the only efficient way to reach your target audience and raise your brand’s awareness across several demographics.

Digital marketing in 2021 exploded, and by the looks of all the latest stats available, the following years will only see this sector going through exponential growth. If your company has no digital marketing activities, be sure to start implementing as many new promotional tools as possible in 2023 and in the following years to come. 

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