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101+ Beneficial Content Marketing Statistics and Trends You Should Know to Become Successful in 2023 

When it comes to content marketing statistics for 2023, there’s no better thing you can do than to start analyzing them to get the best possible results for yourself, your brand, or the company where you currently work.

Content marketing is one of those sectors that went through significant growth throughout the past couple of years, and all the latest stats show that this trend will continue to sustain itself in 2022 and beyond.

But what is content marketing? What is this sector all about? What are the key numbers, the latest statistics, and the most important things you should consider when searching for content marketing tips and tricks? 

We’ll cover all that and more in the rows to follow because we want to give you the most valuable content marketing statistics you should know to become successful in 2022. Start scrolling and check out all the relevant data regarding content marketing. 

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General Content Marketing Statistics

Before we dig into each specific content marketing stat that will help you build successful communication strategies for 2023, we must first look at all the general marketing statistics that dominate this sector.

Approximately 70% of all digital marketers currently invest time and money in content marketing.

And by the looks of it, these numbers will only go up in 2023. 

78% of all companies currently employ between 1 to 3 content marketing specialists.

That’s close to 8 out of every 10 enterprises with an online presence.

Website traffic is one of the top 2 most important success indicators in content marketing.

This means a successful content marketing strategy will be judged based on the traffic it draws to the website or platform it promotes. 

The Total Sales number is the no. 1 KPI (Key Performance Indicator) for content marketing strategies.

The number of sales and the web traffic you get are the two most important aspects digital marketers tend to analyze.

24% of digital marketers have already increased their content marketing budgets in 2021.

That accounts for approximately 1 out of every 4 digital marketers worldwide. 

Content marketing usually focuses on 3 main target audiences.

Digital marketers today try to build content marketing strategies that will impact a maximum of 3 targeted audience groups.

Approximately 40% of digital specialists consider that content marketing is crucial for their strategies.

When almost half of the industry professionals state that content marketing is essential, you should pay even more attention to this specific sector, as it could pay off in the short and long run. 

In 2020, “Content Marketing Strategy” was the most popular search query related to the content marketing sector.

This means that more and more digital marketers are looking for content marketing strategies to increase engagement rates. 

77% of companies have stated that they currently have a content marketing strategy.

Sure, some strategies may be better than others, but even so, having a strategy is better than trying to promote your business without content marketing specialists.  

Almost 94% of all marketing professionals use social networks to promote and share their content.

There’s no other way in the Facebook, Instagram, and TikTok-dominated world we live in today.  

64% of digital marketers have made changes, improvements, and adjustments to their content calendars in 2021.

Once again, it just shows you the importance of content marketing. 

53% of marketing professionals changed their content marketing strategies in 2021.

1 out of 2 digital marketers is constantly improving and innovating their content strategies to keep up with their competition.

8 out of 10 B2B digital marketers have a content marketing strategy in place.

However, only around 43% of them have documented their content marketing strategy, which is a pretty low number. 

60% of successful companies are constantly documenting their content marketing strategies.

This way, it’s easier to understand what works and what doesn’t work. 

Approximately 79% of digital marketers want to generate more quality leads.

This content marketing statistic refers to 2021, when 8 out of 10 marketing professionals have marked this as their top priority. 

3 out of 10 B2B marketing experts have stated that they were extremely successful during the past year.

Regarding how successful their web content marketing strategies were, only 31% of digital marketers in the B2B sector were pleased with their yearly results.

55% of marketing agencies are planning to raise their creative output when it comes to content marketing.

And all the latest content marketing trends show that the numbers are constantly growing.

52% of all marketing teams revise their content strategies 3 to 5 times before officially launching it.

On the other hand, 20% of marketing teams perform as many as 10 revisions for each piece of their content marketing puzzle. 

Approximately 54% of marketing executives have blamed delays on having too many projects on their hands.

This is why each portion of the content marketing strategy should be carefully handled by a designated person or team.

23.7% of all digital marketing professionals have stated that design and visual content, generally, is the most challenging part of their job.

Blending designs with creative content is a difficult task for any marketing team.

Nearly 65% of all digital marketers have difficulty creating engaging content that ranks well in search engine results.

That’s roughly 7 out of every 10 digital marketers who plan on improving themselves in this area.

More than 50% of digital marketers are now busier than before the COVID-19 global outbreak.

The coronavirus pandemic has made many industries crumble to dust, but it has also made others flourish in this dynamic business environment.

Content Marketing Trends in 2023

You need to pay close attention to all the latest content marketing trends in 2023 to stay ahead of the competition in this rapidly growing and fast-paced environment. 

Approximately 94% of digital marketers from 39 countries have stated that they are adding extra funds to their content marketing budgets.

That’s 100% if you want to ballpark it. 

In 2022, more than 70% of digital marketers worldwide will increase their content marketing budgets.

7 out of every 10 industry professionals realize there’s no way to avoid spending more on content marketing in 2022. 

Since 2020, digital ad spending has grown by an average of 12% yearly.

And all the latest content marketing trends in 2023 have these numbers going through the roof in the next couple of years. 

Most digital marketers have stated that website user experience is a top priority in 2023.

This includes anything from UX elements, website loading speed, visual stability, and much more.

Content Marketing ROI Statistics

ROI (Return On Investment) is one of the most important traits a company will look at when investing in content marketing. This is why content marketing ROI statistics today are more important than ever. 

4% of digital marketers measure their ROI results throughout a minimum of 6 months.

It’s quite a low percentage, considering that most industries have this as a yearly practice. 

44% of all content marketing professionals want to focus more on measuring their ROI.

That’s close to half of all industry professionals activating in this field.

Brands that implement content marketing strategies get $42 back for each $1 they invest.

Talk about a huge ROI (Return On Investment) rate! 

The ROI for marketers who blog and use the content as part of their strategies can be 13 times higher than that of marketers who don’t use these tools.

Once again, it’s easy to understand why content marketing is highly profitable. 

Brands that invest in content for Google Ads receive 2 times more ROI in earnings than other brands.

You’re doubling your earnings if you implement good content marketing strategies with Google Ads.

Up to 3x more leads are created by content marketing, as opposed to traditional marketing.

This can only increase the ROI for your company and brand.

Content marketing costs 64% less than traditional marketing tools.

And yet again, those costs will reflect your company’s yearly ROI.

SEO and Content Marketing

SEO and Content Marketing usually go hand-in-hand because you can’t have good search engine optimization without a good content marketing strategy, and the other way around. 

Approximately 42% of all content marketing specialists strongly focus on improving their SEO.

More and more companies realize the crucial impact good SEO (Search Engine Optimization) can have on your website.

In 2021, search engine marketing (SEM) and pay-per-click ads (PPC) increased from 51% to 65%.

The importance of content marketing and SEO is now greater than ever. 

75% of digital marketers have marked SEO as the most important and effective content marketing tool they used during 2021.

So you’re getting more than 7 out of 10 industry professionals that consider content marketing and SEO as essential tools for success in this sector.

61% of content specialists marked updating and recycling old content as the second most important tactic in their arsenal

This proves that content can easily be adapted to become evergreen, thus serving your brand’s purposes for many years. 

Approximately 72% of digital marketers consider content creation their most crucial SEO tool.

Given that you can attract impressive web traffic to your platform through SEO, this stat is no surprise.

The no. 1 SEO tool used by content marketing specialists is Google Analytics. 

Google is the world’s leading search engine (with no close rival), which makes its analytics all the more important and relevant. 

Mobile Content Marketing Statistics

Since most of the world has shifted to a mobile-first policy, mobile content marketing statistics are more relevant simply because they can offer more insights and generate more revenue for your business. 

Over 300 million people are Internet users in the United States.

Most of them are mobile Internet users, which makes them the core audience of mobile content marketing in 2022.

Over 450 million wireless mobile subscribers came from the United States in 2020.

This makes the United States the no. 1 target for mobile content marketers worldwide. 

290 million mobile users are expected to live in the United States by 2024.

And big corporations are already expanding their mobile content marketing teams to be ready when that happens. 

In 2021, nearly 280 million people in the United States had mobile Internet.

This means that 84.2% of all American citizens with Internet access are potential content marketing targets. 

In 2025, the number of mobile Internet users will grow to 86.7% of the total US population.

So we’re talking about an extra 10 million people that can be reached through mobile content marketing.

77.5% of the total global mobile device market is made up of smartphones.

And now, we can understand why more companies are rapidly switching to a mobile-first policy, even regarding mobile content marketing statistics. 

Android dominates 71.93% of the global mobile market share.

The numbers apply for 2021, but by the looks of it, Android will continue to be the top dog in this field.

PC and mobile usage reached even levels back in 2019.

While in 2016, only 40% of the total daily usage time was on mobile, and that’s why mobile content marketing played a smaller role a couple of years ago.   

Mobile content marketing thrives due to the constantly decreasing prices of smartphones.

Compared to laptops, where the prices are pretty high, good high-quality smartphones are available for fractions of the cost, thus being available for more people. 

49% of the time spent on mobile is on social media.

That means that half of the time, while using their smartphones, Americans view social media content on Facebook, Instagram, Whatsapp, Facebook Messenger, and more.

Over 72% of all Americans used YouTube’s mobile app in 2020.

This proves once again the importance and constant growth of mobile content marketing.

46% of Internet users in the United States searched for information about products and services via mobile apps.

That’s why mobile content marketing pays close attention to what it displays on mobile apps, as more and more users download them for various purposes.  

The no.1 reason for mobile unsubscriptions is the overload of updates sent to users.

When it comes to mobile content marketing, sometimes, less actually is more.   

7 out of 10 people worldwide use the Internet while commuting or walking.

This means that mobile content must be adapted so that people can get the message even while not paying close attention. 

58% of American Internet users go to a search engine on their mobile device monthly.

So 6 out of 10 people from the United States go to Google, or other search engines, at least once every month.  

227 minutes each day will be septa on mobile apps in 2022.

The numbers are up from 215 minutes per day in 2020.  

115.9 million mobile-only social network users are currently registered in the United States as of 2021.

That’s a very impressive proportion of people that only use social media from their smartphones.  

77% of users go to Instagram for photos and videos.

Regarding mobile content marketing, Instagram is the leading video platform preferred by Internet users in the United States.  

51% of people using their mobile devices for video watching choose Instagram or Snapchat.

YouTube is still preferred by people accessing this platform from laptops or PCs.  

Close to 170 million Internet users in the US are active Facebook users.

Will they also follow Mark Zuckerberg in the Metaverse? 

Only 20% of Internet users say that they don’t care about the data Facebook extracts from them.

The data gained by social networks is extremely valuable for mobile content marketing teams in their strategy development phase.  

Approximately 769.16 minutes each month are spent on Facebook by the acreage user.

If you think about it, every minute adds up, and content marketers are constantly competing for your attention.  

Approximately 60% of the US population used Facebook Messenger in 2019.

This makes it the most popular messaging app in 2019, with 106.4 million users.  

Whatsapp, Messenger Lite, Facebook Messenger, and Telegram are the most downloaded messaging apps in the United States today.

And you can easily guess where all the mobile content marketing efforts are going.  

Snapchat was the no. 1 app for the teen demographic in 2019.

The app was constantly used by 41% of all teenagers worldwide.  

43% of Android users with WhatsApp installed in 2021 used the app daily.

This makes WhatsApp one of the (if not the most important) most important messaging apps worldwide. 

Only 5.4% was the total percentage of mobile social media visits in the US approximately 2 years ago.

The numbers have grown significantly since then.

83% of all social media traffic recorded in 2019 came from mobile devices.

This means that 8 out of every 10 people with a smartphone use social networks actively. 

43.7% of people living in the United States have used Instagram filters.

Or any other type of augmented reality feature made available by other social networks.

24 minutes per day is the average time spent on messaging apps by people aged 18 or older.

This stat is more likely to grow as the COVID-19 pandemic will continue well throughout 2022 if all the estimates are correct.  

B2B Content Marketing Statistics

B2B content marketing statistics are fascinating because they look at how businesses work with other businesses from a marketing stand. 

Approximately 44% of B2B (Business To Business) organizations have seen their sales increase in 2021.

However, marketers are still pressured by upper management to provide other concrete proof of ROI.

92% of B2B content marketers have an ABM program.

This means that this sector is becoming more and more qualified.

68% of B2B content marketers are currently using automation.

And numbers show that the percentage of content marketers using automation tools will increase exponentially in 2022. 

Close to 46% of all B2B digital marketers plan to add extra funds to their content marketing budgets in 2022.

Seeing how well B2B content marketing is performing, it is no surprise that more marketers want in on the action.  

12% of B2B marketing teams will see a budget increase of more than 9%. 

But chances are that nearly half of all B2B departments will require higher content marketing budgets in 2022. 

Approximately 95% of all B2B clients consider content as one of the most valuable trust markers when researching another business.

This means the content you promote yourself and your service with is the key indicator of trust for other businesses willing to purchase your products or services.

86% of all B2B companies have outsourced content creation in 2020.

In 2021, those numbers reached 95%, which is extremely impressive. 

30% of all active B2B companies have outsourced their content distribution.

That means that 1 out of every 3 B2B companies worldwide today. 

Visual Content Marketing Statistics

Let’s face it. In 2023, without visual marketing content, you’re saying that you don’t have the necessary tools to compete in this very innovative and constantly growing field. 

Approximately 84 percent of all marketing communications were visually based in 2021.

We’re rapidly reaching a 100% rate of visual communication in content marketing. 

85% of all the Facebook videos that receive views are watched without sound.

And this makes sense, considering that most people want to see what the video is about before they hit the volume up. 

Close to 55% of all content marketers consider that Facebook is their leading platform.

Given that Facebook (owned by Meta) is the world’s biggest social network, marketers are always present where their audience can be found. 

Approximately 79% of all Internet traffic came from videos and video-related content in 2021.

We’re talking about a staggering percentage of the total content published and distributed worldwide.

800% more conversions are registered by landing pages with a video. 

Compared with landing pages that have zero videos or visual content.

Approximately 64% of customers are more inclined to purchase a product/service after watching a video.

Videos are crucial in the overall marketing strategies developed by most companies worldwide.

40% of all digital shoppers will go to a physical store or the store’s website after viewing a video of their products.

That amounts to 4 out of 10 potential digital shoppers. 

Approximately 96% of all digital customers prefer watching videos about products/services before researching.

Getting a strong visual idea about a product or service is essential to customers who shop mostly online. 

SEO-done videos rank first on search engines like Google, Bing, and Yahoo.

It means that video content is gaining more traction regarding SEO (Search Engine Optimization). 

Approximately 71% of all American companies use Instagram to share video posts, reels, and ads.

That means 7 of 10 corporate content marketers choose video promotion for their brands on Instagram. 

Nearly 96% of all B2B enterprises used video promotional materials last year.

And 2022 definitely will be the year of video content marketing if we were to judge by all the latest statistics.

7 out of 10 digital marketers consider that video added to their content will improve their business goals.

Content marketers have done their homework and noticed the significant impact of videos on generating new leads. 

40% of user engagement with brands comes from infographics.

Which makes this type of visual the most accepted type of content in this marketing area.

Approximately 62% of all Internet users watch videos daily.

We’re getting 6 out of 10 people viewing videos daily, meaning content marketing should be placed there by any means possible.

88% of all content marketers worldwide are now using visual content too.

Visuals have rapidly become an integral part of content marketing today. 

Approximately 45% of online clients consider that brands that joke around are their favorites.

This means that jokes, emojis, or other funny approaches are beneficial. 

Close to 68% of all millennials prefer seeing emojis in their emails.

Also, they love seeing brands communicate with them through GIFs and stickers.

Only 37% of people aged 65 or older prefer emojis and other visuals in their emails.

Brands must communicate with more visuals to attract more attention in 2023.

56% higher is the open rate for emails with an emoji in the subject line.

Proving once again that people like communicating through visuals.

Women prefer emojis in a higher percentage than men. 

And that’s why brands that cater more or exclusively to the female audience often use emojis.

Approximately 76% of marketing professionals have added emojis to their emails at least once when commuting to other businesses.

This means that emojis in business are no longer considered a taboo practice. 

The complaint rate can be reduced to 0% if marketers use emojis in holiday campaigns.

However, you need to get those emojis right to avoid causing even more damage.

Video Content Marketing Statistics

Video content marketing has always been a big thing, especially since cameras and other recording gadgets have become more available. 

It’s time to review some mind-blowing video content marketing statistics to help you unleash your full potential in 2023.

Video is the most popular content among content marketers worldwide as of 2020.

Video has surpassed blogging, infographics, and plain text articles.

The no. 1 type of video content created by content marketers is promotional videos.

Shortly followed by brand storytelling videos.

87% of video content marketers have stated that this visual approach has increased brand website traffic.

That’s close to 9 out of every 10 video content marketers around the globe. 

8 out of 10 video content marketers have said their sales have grown due to this type of content.

This means that more and more industry professionals will follow in the same footsteps.  

91% of all video marketers consider this type of content as the most important since the COVID-19 outbreak started.

During the coronavirus pandemic, video content marketing has skyrocketed. 

4 out of every 10 video marketers consider that their strategies have been affected by COVID-19.

And this can be placed on various reasons, as so many industries have been affected by the pandemic.

More than 9 out of 10 marketers are pleased with their ROI from video content on social networks.

This means that the ROI (Return on Investment) digital marketers get from combining video and social media content marketing is very rewarding. 

96% is the increase in CTR for emails with videos.

That’s extremely impressive that this number is close to 100%.

8 out of 10 digital marketers consider videos as one of their main tools.

So videos will only grow in importance in the next 3 to 5 years.

Approximately 78% of all marketers worldwide see increased ROI when using video content marketing tactics.

This percentage is extremely high, and it proves the efficiency of video content marketing. 

You can increase your CTR by 2 or 3 times by adding videos to your emails.

That’s how huge the impact of video content marketing is in 2023.

19% is the increase in open rates for emails that contain the term “video”.

At the same time, the CTR (CLick-Through-Rate) can go up by 65%, and you can also cut your unsubscription numbers by 26%. 

54% of all your email subscribers will opt for emails with videos, more often than not.

Make your content as entertaining as possible to increase your CTR.

84% of people prefer watching videos on their desktops or laptops.

Compared to only 14% who choose to watch videos on their mobile phones or tablets.

9 out of every 10 Internet users rely on videos to decide upon buying a product or not.

This means that 90% of your clients and potential clients can be convinced via video content marketing.  

Podcast Statistics

Looking at all the relevant podcast statistics for 2023, this type of marketing will continue to get the bigger and better year over year. 

Google’s crawlers are highly effective in looking into the contents of podcasts as of 2020.

And their search algorithms will only improve with time.

There were over 30 million podcast episodes in 2020.

Estimates are that this number will go over 1 billion within the next 2 years.

Close to 8 out of 10 Americans aged over 12 are well-acquainted with podcasts.

Just imagine how this percentage will grow in the next decade.

Approximately half of all Internet users in the United States listen to podcasts on a monthly basis.

That’s up from 37% in 2020. 

4 out of 10 men living in the United States listen to podcasts.

The stat applies to the male demographic aged 12 or older.

36% of women in the United States listen to podcasts regularly.

This podcast statistic applies to the female demographic aged 12 years or older.

More than 100 million US Internet users listen to podcasts monthly.

Once again, these numbers demonstrate the huge growth of podcasts. 

45% of all Americans aged 12 or older have listened to podcasts in cars via smartphone.

This means that people prefer to connect their devices to their cars to keep track of their favorite podcasts while they’re on the road.

52% of Internet users prefer voice-searching tools when searching for podcasts.

This represents a blend of voice+audio technology, which has grown exponentially over the past decade.  

17% of all content marketers want to start placing podcasts as part of their communication strategies in 2022.

And by the looks of it, podcasts will continue to be a top choice for content marketers worldwide over the next couple of years. 

Content Marketing and Blogging Statistics

Content marketing and blogging are very much tied together, as blogging is one of the main content producing and promotional avenues for brands and companies to reach more potential clients. 

Only 32% of all bloggers check their blog’s analytics.

However, this number will grow as more blog traffic tools offer simpler graphs and charts.

Roughly 70 million wordpress posts are published daily.

And approximately 77 million comments each month. 

Blogs are the TOP 3 most important media outlets in content marketing.

You can’t do a marketing campaign without using blog content anymore. 

9 out of every 10 content marketers have used blog articles in their content strategy.

Blogging and content marketing are essential to the success of online campaigns. 

18% of all content marketers worldwide work with WordPress.

This is their primary content management system, and it’s also the most popular around the globe.

In 2021, marketing spending on blogging and content increased by 14%.

In 2022, the estimates show even higher growths for this spending segment. 

Approximately 83% of all the recorded traffic for marketing blogs is on desktop.

It means that only 17% is left for mobile devices.  

Best performing blog articles have over 6,000 words.

This means that the more you write and cover a subject, the more likely you will appear in Google’s search results.  

Having more than 3,000 words in length for a blog post can increase your traffic by up to 3 times.

You also get 4 times more shares and approximately 3.5 times more backlinks. 

Listicles are 2 times more popular than regular blog posts.

That’s why they receive 2 times more shares.  

Approximately 51% of all companies consider content updating their most efficient content marketing tool.

Staying up to date is essential in 2022 and for the years to come. 

Roughly 67% of all companies analyze their organic traffic to determine the success of their content.

The more companies analyze their data, the better they can improve their content. 

Close to 9 out of every 10 companies create blog content.

As opposed to any other type of content. 

71% of clients have read a blog post about a product before purchasing.

This blogging statistic says a lot about the power of content marketing in 2022. 

55% of all marketing professionals say that their no. 1 inbound marketing priority is content writing.

So more than half of the industry’s professionals take content marketing extremely seriously. 

Approximately 57% of all marketing professionals stated that new customers to their brands were reached through blogging. 

Blogging and content marketing will continue to remain one of the leading promotional tools in 2022. 

Interactive Content Marketing Stats

Interactive content marketing is one of the newer forms of marketing, and it is also one of the fastest growing today. This is also what makes it all the more attractive for both marketers and clients alike. 

Approximately 53% of all content marketers use interactive content in their strategies.

So half of all content marketers choose to explore the interactive aspect of the content they’re producing.

93% of digital marketers say that interactive content is a leading educational tool for their clients.

The more you use interactive content, the more you get to educate your clients and potential clients.

88% of marketing professionals use interactive content to stand out from their competition.

Investing in interactive content pays off in the long run. 

33% is the increase rate in the use of interactive content.

1 out of every 3 marketers has gotten onboard the interactive content train. 

5.4 million reactions were received on social media for the most popular quiz of the past 5 years.

That’s extremely impressive if you consider the number of quizzes websites like Buzzfeed create daily.  

81% of all digital marketers consider interactive content an effective tool in catching a user’s eye.

This means 8 out of 10 marketers use this as a marketing and promotional tool.  

66% of all marketing specialists have gained more engagement using interactive content.

And it’s no surprise marketers will continue using interactive content in their 2022 strategies.  

79% of marketing experts combine interactive content with content marketing to obtain a higher message retention rate.

Interactive content is, by now, a proven tool to generate leads and increase engagement rates with targeted audiences. 

Nearly 80% of all marketing professionals consider that interactive content can be reused with efficiency.

You can make a few twitches here and there and make your content seem brand new. 

75% of all professionals in marketing consider that free interactive content can generate new leads and nurture existing ones.

This means you’re giving your audience a free sample of the brand’s look and feel through interactive content. 

68% of content marketers find it easy to reuse old content and turn it into interactive content.

Reusing content is one of the most popular tools in content marketing.

You can generate 2 times more conversions through interactive content.

If you’re not using this tool, consider implementing interactive content as part of your strategy.  

54% of all marketing experts prefer using interactive assessments.

It’s becoming a more and more commonly used type of content among marketers worldwide.  

The TOP 5 most used types of interactive content are games, quizzes, interactive infographics, and assessments.

Using any of the 5 types of interactive content mentioned above can increase your leads and revenue.  

Between 2017 and 2022, VR and AR traffic will increase 12-fold.

Virtual Reality and Augmented Reality are gaining serious traction on a global level. 

85% of all B2B marketing specialists are using interactive infographics today.

And the numbers will go up, considering how successful these tools are in content marketing. 

The COVID-19 Pandemic Impact on Content Marketing

The COVID-19 pandemic has taught us anything is possible, and some industries can change in a matter of days, if not hours, or seconds. 

Here’s how the pandemic affected the content marketing sector:

Marketers became over-fueled by optimism after the COVID-19 pandemic outbreak.
  • Optimism among marketers was around 60% before the COVID-19 pandemic started.
  • In June 2020, optimism dropped to 50.9% in the marketing world.
  • Since February 2021, optimism rates have reached record highs of 66.3%.

This makes the marketing industry look much better, even though the world still faces COVID-19 effects. 

The pandemic has brought the importance of content marketing to light.
  • 62.3% of all companies have seen an increase in importance regarding their marketing departments as of June 2020.
  • Since February 2021, the importance of marketing has gone up to 72.2%.

Although many industries are negatively affected by the coronavirus pandemic, content marketing is experiencing record-breaking numbers. 

Content marketers have become more aggressive in their approach.
  • Holding current customers and building a stronger brand value was the top objective for more than 50% of all marketers in 2020.
  • 48.6% of marketers focused on acquiring new customers as of February 2021.
  • Improving marketing ROI went up by 105.6%, meaning everybody wanted to focus on this specific aspect of the marketing game.

It shows how aggressive marketers can be with their strategies during a pandemic. 

Marketers focused on digitizing even more and improving their back-end structures. 
  • 42.8% of all marketers decided to start investing in automation technology to improve how they communicate with their customers and potential clients as of February 2021.
  • That’s a 25% increase since June 2020.
  • 42.5% of all marketers are investing funds and time in data integration.
  • The numbers mentioned above have been up by 71% since June 2020.

If that’s not impressive, consider how much more digitization marketers used during this period, where you are very restricted regarding offline campaigns. 

Digital sales have broken all records.
  • From 2015 to 2019, Internet sales were around 12%.
  • In February 2020, they reached a record-high percentage of 13.5%.
  • 19.3% was the rise in Internet sales as of June 2020.
  • And 19.4% in February 2021 is a record period for digital marketers.

It’s not all bad for digital marketers when it comes to fighting off the pandemic with new marketing and sales tactics. 

The spending on marketing rebounded.  
  • 3.9% for 2020 is the most significant decline in marketing spending, as reported on February 2021.
  • 11.5% is the increase in digital marketing spending for 2021.

This means traditional marketing is losing traction while digital content is increasing investments. 

Marketing continues to perform at a high pace.
  • 17.8% was the recorded loss in sales revenues for digital marketers as of June 2020.
  • 0.3% in sales growths are now reported by marketers, on average.
  • 14.7% was the loss in profits reported by marketers as of June 2020.
  • 2.6% is the rise in profits currently reported by marketing experts.

We can see that the tide is rapidly shifting towards marketers, generating more sales and revenue for their brands.

COVID-19 produced positive and negative effects when it comes to marketing jobs.
  • 8.2% of all marketing jobs were lost from February 2020 – February 2021.
  • 28% of the jobs lost were senior management positions.
  • 24% of all marketers consider that the lost jobs will never come back, as of June 2020.
  • As of February 2021, only 13.1% of marketers continued to feel the same way.
  • 19.9% of marketers consider that they’ll get the same job within the next 2 years.
  • As of February 2021, that percentage jumped to 40.2%.

Optimism is significant in marketing at the moment, and this is fueling the entire sector.

Marketers are now going for low-risk market penetration tactics.
  • 54% of marketers used growth strategies for marketing penetration before the pandemic.
  • Only 20.5% of marketers focused more on product and service development.
  • 14.8% of marketers were interested more in market development.
  • And 9.3% were going for a diversification strategy.
  • As of February 2021, marketing penetration tactics with low risks have increased to 56.8%, representing the share of marketers using them.

More than half of all active marketers today are carefully choosing their strategies in this pandemic environment. 

COVID-19 made marketers focus on products to services.
  • Focus on products decreased to 53% among marketers, as of June 2020.
  • Before the pandemic, 73% of marketers were focusing more on products rather than services.
  • As of February 2021, 55% of marketers are focusing on products.

Focusing more on promoting services offers marketers a more secure way of reaching their targeted audiences, given that there are still many physical COVID-19 restrictions in place all over the globe.


How important are content marketing statistics?

Very important. Content marketing statistics are extremely important for digital marketers that want to create, implement and maintain a successful online communication strategy. 

  • 72% of all digital marketers today consider that content marketing is one of the most crucial tools in increasing client engagement.

This means that more than 7 out of 10 marketing industry professionals are focusing on content marketing statistics to make the numbers work more in their favor, thus driving revenue, sales, and engagement for the brands and companies they represent. 

What percentage of companies use content marketing?

86% of all companies activating worldwide have used or are currently using content marketing as an integral part of their communication and sales strategy.

  • 7 out of 10 marketers around the globe invest in content marketing regularly.

Content marketing statistics reveal that roughly 41% of a brand’s overall marketing budget is spent on content, making it an essential part of a successful marketing strategy.

Is content marketing successful?

Yes! Content marketing is considered very successful, especially during the past decade, when this industry boomed to today’s level.

  • 49% of digital marketers have successfully used content marketing as part of their strategies during the past year.

Approximately half of all digital marketers using content marketing as part of their arsenal of communication, sales, and marketing tools, have reported that this activity has helped them increase revenues for their companies. In 2019, only 39% of digital marketers were actively using content marketing to help improve the number of sales and to generate higher revenues. 


In conclusion, 2023 is the most prolific year in the content marketing sector, especially considering the impressive growth this industry has been experiencing during the past 5 years.

Digital marketers are investing more and more in content marketing strategies, which can only mean that prices will go higher, as demand for this service will also increase. Content marketing statistics for 2023 show very promising figures, so if you were thinking of getting into this business, this may just be the best year to do so.

Content marketing has a unique appeal in today’s fast-paced digital world, where more and more companies invest in AI (Artificial Intelligence) and ML (Machine Learning) tools.

Having a real person’s touch is one of the key elements of content marketing, and this is the thing that will set this industry aside from the others, making it stand out from the crowd in 2023. What are your predictions for the content marketing sector this year?

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