51+ B2B Email Marketing Statistics 2023 – All You Need To Know

Nowadays, marketers use all communication trends, such as webinars, video campaigns, social media platforms, and other ways to communicate with consumers. However, all of these ways of marketing are costly for firms. Due to the current budget cuts, which are a consequence of the pandemic and the momentary bad financial state the world is experiencing, marketers need to find efficient ways to acquire new leads.

There are over 4 billion email users, and that is a fact. The old way may not be forgotten. Email marketing is an affordable and effective way to reach a potential audience, whether a new business or an established enterprise. When done correctly, B2B marketing can generate leads and drive sales.

To stay current with the latest numbers in B2B marketing, check out the following statistics. 

What is the Best Time to Send a B2B Email?

10 a.m is the best time for sending a B2B email.

(Source: SugarCRM)

With the work-from-home movement in full swing, office hours have shifted from the traditional 8 a.m to 5 p.m, Monday to Friday schedule. Many working people are early in the morning, before lunch, and afternoon drowsiness sets in.

The average B2B company sends one email marketing campaign in 25 days.

(Source: LXA)

For years brands have been using email to communicate with potential customers. In recent years email has become a potent tool for B2B and e-commerce marketing.

61% of consumers are interested in receiving promotional emails at least once weekly.

(Source: Snov.io)

Consumers are interested to hear what the new thing that their brand has to offer. The statistics show that while most consumers want to learn more about their favorite brands, most find the one-email-per-week pace to be enough.

50% of marketers agree that there is no one size fits all solution when timing email campaigns.

(Source: Snov.io)

Half of the marketers state that every type of business is distinctive, and the perfect timing for sending emails is different for everyone. Thus, send them out on what works for the company’s target audience and business goals.

Emailing on Thursdays and Tuesdays generates the best results. 

(Source: Snov.io)

According to the Snov.io blog, the best days in the week for sending emails are Tuesday and Thursday. Mid-week is when working individuals are most likely to check their inboxes and consider a new purchase. 

What is the Average Open Rate for B2B Email?

The 2018 DMA benchwork report showed that the average B2B email open rate was 15.1%.

(Source: Campaign Monitor)

Since the B2B readers are busy, with over one hundred emails overflowing their inboxes daily, marketers must compose catchily and attention-grabbing email subject lines.

What is the Average B2B Email Click Through Rate?

A solid click-through rate generally falls between 2%-5%.

(Source: Campaign Monitor) 

The numbers show a reasonable click-through rate for all emails, but it still depends on the industry.

3.2% is the click-through rate for B2B emails.

(Source: Campaign Monitor) 

B2B emails have a better click-through rate (3.2%) than B2C (2.1%). The click-through rate is an essential mark for marketers, even more than the open email rate, because it calls to action.

B2B Email Marketing Conversion Rate

In 2022 the average B2B conversion rate is more than 2%.

(Source: Mailmodo)

According to research by Mailmodo, no two conversion rates are the same. They differ on factors such as business industry, marketing method, sales duration, etc. Thus, comparing marketing campaign success against other businesses in the same industry is vital to gauge your lead generation performance accurately.

The average percentage for B2B conversion rate by industry respectively:

(Source: Rule analytics)

  • 1.7- B2B Tech
  • 3.2% – B2B Ecommerce
  • 3.5%- B2B Services

General B2B Email Marketing Statistics

40% of B2B marketers said email newsletters are essential to their content marketing strategy.

(Source: Best writing)

Most B2B marketers create newsletters with engaging content as a critical ingredient for their content marketing plan. 

According to a report by B2B companies and agencies, email is the most successful channel for distributing their content, with 79% reporting success.

(Source: Best writing)

Not only is it successful, but it is also cost-effective. There is no need for a significant budget expansion for email marketing. 

By 2023, email marketing will generate more than $10 billion.

(Source: Statista)

Email marketing has one of the highest ROIs out of any other channel, and because companies can earn more than $45 for every ad dollar spent, it is no wonder email is still prevalent.

More than half of B2B marketers, more precisely 64%, attained their business objectives with email marketing.

(Source: Fitsmallbusiness)

It can be said that email marketing is the most effective way for B2B businesses.

B2B Email Marketing Automation Statistics

71% of B2B marketers state that they use automation in their email marketing campaigns.

(Source: Startupbonsai)

Without a sales process that is both well-defined and flexible, marketing automation can not be used to its full potential. The statistics show that the vast majority use automation for their email marketing to have an efficient and effective campaign.

In the following year, 39% of B2B companies will start using marketing automation to help with their social media management.

(Source: Startupbonsai)

Organizations will have to use marketing automation to stay afloat, especially since the rise of e-commerce. Nowadays, when everyone is on social media, that is the place marketers must be.

According to the Act on B2B marketing report, 64% of marketers will use marketing automation to enhance customer experience.

(Source: Act on)

B2B marketing organizations succeed when they use marketing automation tools to improve the customer’s experience throughout the buyer’s journey.

On average, B2B marketers who used marketing automation saw their sales pipeline increased by 10%.

(Source: Moosend)

Although a 10% increase means little to some, it could result in significant revenue if the business already has an existing and successful pipeline.

59% of  B2B marketers in the United States prioritize actionable analytics and reporting when choosing marketing automation software.

(Source: Startupbonsai)

Businesses can accomplish more objectives in a shorter time frame by automating digital marketing tasks. Consequently, marketing automation will be an essential tool for companies in 2023.

B2B Email Marketing Trends in 2023

According to recent statistics, interactive emails increase the click-to-open rate by 73%. 

(Source: Rasa.io)

Interactive emails are so ‘in’ these days. If you are not already incorporating some form of interactivity into your email content, you could miss out on a huge opportunity to engage your subscribers. Moreover, we all know that engagement is the key when it keeps people coming back for more.

More than half of emails are opened, 62% because of a personalized subject line. 

(Source: Mailtastic)

In order to expand personalization, organizations need to segment their audiences into different categories. This can be done by creating separate email lists for each customer persona. Although this task may take some time upfront, it will be beneficial in the end. 

More than a third of B2B marketers (31%) consider email newsletters the most valuable content for developing leads.

(Source: LXA)

Keeping with the new is getting back to the old ways. Nowadays, newsletters are a vital element of email marketing that businesses use to cultivate leads and keep customers. In newsletters, firms share the business’s latest news, including stories about the company’s products and updates, case studies, and giveaways. Sending newsletters reminds people of when letters were written regularly, so the goal is to be sent once a week, month, or quarter.

Since 72% of online consumers count on online reviewers to create an opinion for a brand, applying user-generated content as references will greatly value subscribers and the brand.

( Source: Rasa.io)

By embedding client reviews in marketing emails, there can be an improvement in the relations with the recipient of the email and turn them into leads without putting too much effort. The reviews can be in the form of videos, social media posts, review comments, and so forth.


If you read carefully and implement the B2B marketing trends and statistics listed above, a business will succeed and thrive in ways never imagined. It will help generate more revenue, acquire new clients, and have a stable financial outcome for years. Furthermore, keeping up with the trends in marketing and utilizing the numbers to the company’s benefit will make every business flourish. Being vigilant and continuously checking up on the competition is also crucial to stay ahead.


Is email marketing effective for B2B?

Content marketing and social media might be good channels for B2B lead generation, but email marketing is far more effective. A combination of inbound and outbound marketing strategies is key to success in the B2B landscape today. B2B marketing has numerous advantages, including being able to execute the plan efficiently and cost-friendly.

How long should a B2B sales email be?

The most common answer: emails should be written with 50-125 words.

Although there is some debate on the matter, evidence suggests that shorter emails are more likely to get a response. In one study, emails between 50 to 125 words had a response rate of 50%. Another study found that emails with 20 lines of text or about 200 words had the highest click-through rate. If you are unsure what to do, the best way is to keep your email short, under 200 words.





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